1. Prevent others from squatting on trademark registration. As one of the most important intangible assets of an enterprise, trademarks play a decisive role in international economic activities. Enterprises must have the ability to proactively register foreign-related trademarks and "trademark first" Concept, only in this way can we get effective legal protection when facing overseas markets, avoid trademark squatting, regain trademark rights at a high price, or be forced to re-create a new brand. 2. Reduce legal risks such as rights protection and lawsuits. If Chinese companies want to smoothly expand the international market and effectively occupy the international market, they must first obtain trademark registration. Protecting a trademark is equivalent to protecting the profit source and sustainable development of an enterprise. 3. Establish a complete brand system to facilitate global development. Most consumers believe that the quality of goods using registered trademarks is more reliable and it is easier to win the trust of consumers. Once a trademark is effectively registered, it can steadily occupy the market for a long time, expand sales, maintain a good reputation, expand the influence of the trademark, and at the same time lay a solid foundation for brand globalization. 4. Enjoy relevant national preferential policies. China is now a global manufacturing center with a large trade surplus. However, the added value of the products we export is not high, and trade frictions continue. Export products urgently need to be upgraded and our own brands need to be launched in the international market. The government attaches great importance to and encourages export companies to create their own brands overseas. After exporting enterprises obtain trademark registration certificates abroad, they can apply for special fund subsidies from relevant departments.