In recent years, JD.com’s entry requirements have become increasingly strict, especially the requirements for trademarks. Many entries have been rejected, and the reason is because of trademark issues. So what are the trademark requirements for joining JD.com? Let’s find out!

Trademark requirements for entering Jingdong Mall

Trademark is a necessary condition for entering e-commerce. Merchants who need to enter Jingdong Mall must submit relevant trademark certificates: including "Trademark Registration Certificate", Notice of trademark acceptance, or authorization letter for trademark use license. The requirements for trademarks to enter Jingdong Mall include the following points:

01 Trademark holder qualifications

Jingdong Open Platform does not currently accept applications from individual merchants, so the name of its registered trademark It must be a trademark under the name of a company, not an individual.

02 Trademark status qualifications

Jingdong will not accept applications that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice. For the TM trademark, a Trademark Acceptance Notice is required, and Registration application time must be six months.

03 Trademark formal qualifications

JD Trademark does not accept applications for purely graphic trademarks. The trademark applied for registration can be text, number, letter, three-dimensional, color combination or any combination of the above elements.

04 Store type requirements for trademarks

①Flagship store, the seller enters with the R trademark or TM trademark status of its own brand, or opens a brand on JD.com’s open platform issued by the rights holder With the authorization document of the flagship store (the authorization document should clearly indicate exclusivity and irrevocability), you can open a store on JD.com’s open platform.

② Specialty stores, sellers holding other people’s brands can enter with R trademark or TM trademark status, and have authorization documents to open stores on JD.com’s open platform.

③Specialized stores that operate two or more other people’s or own brands under the same first-level business category on JD.com’s open platform can open stores with products registered under R trademark or TM trademark status.

For the above JD.com entry requirements, please check yourself carefully before settling in. If you encounter difficulties and are unable to provide a trademark that meets the entry requirements, you can contact an intellectual property professional for answers. Bajie focuses on solving issues such as trademark registration, trademark transfer, brand licensing, and difficult trademark cases. It is one of the largest trademark trading platforms in the country.