First, product online marketing needs to give yourself an ID card - brand image point

We must first solve the product brand image. Without a reference, we cannot identify the product itself. value. For example: A woman is said to be very beautiful, but where is the beauty? Is it the nose? Is it the mouth? Or is it the figure? If you say that every part of a woman is beautiful, then you are telling everyone that this woman is beautiful in nothing. Therefore, finding a prominent brand image for the product is the first condition for establishing a brand in e-commerce marketing.

In addition, in order to let more people know that the product must have its own particularity, only in this way can the personality of the set brand be highlighted. We must make it clear what the main purpose of the setting is and how to make the brand stand out. Out of position. This requires us to focus as much as possible on our business focus. When we first build a brand, we must adhere to the three concentration principles: focus on one target group, focus on one product line, and focus on one image point.

Second, the best way to enhance the brand and quickly expand the market - product uniformity

Nowadays, in C2C network operations, most of them copy other people’s products. Later, they will sell the product, or they will take the product and sell it online regardless of the quality of the entire product, which will cause complaints in the later sales and cause great damage to the credit of the online store.

Why should products be unified when establishing a brand? This is a question that many people engaged in online store operations have to ask. In fact, it is very simple. If an online store sells everything at the beginning, even if the logo is unified, consumers will be confused. Once doubts arise, consumers will become suspicious and start to have distrustful thoughts. Consumers on the Internet are very cautious when shopping. If there is even a little confusion, they may not go shopping. .

Third, professional guidance is the key to the success of the brand - professionalization of operation

Having goals, products, and images, but if there is no professional operation , it will still fail in the end.

The operation of e-commerce marketing requires the support of clever online advertising. You may have many products, but you need to select products with more outstanding personality for centralized promotion. After professional planning, you need to use Integrated communication and publicity based on different network characteristics make individual products popular first. As long as one of the products becomes popular, the second and third products will follow suit, and the benefits of the entire brand group can be fully unleashed.

Fourth, improving the concept requires simplification - concept narrowing

With the foundation of the first three, a more important thing needs to be done for brand success, that is Narrow down the concept of the product.

The division of labor in today's society is becoming more and more clear, and the personalization of its consumers is becoming more and more prominent. If you cannot grasp the professional single concept appeal of the products provided by the platform, or you cannot grasp the goal of the product Consumer group, no matter how good the brand and image are, there will not be more benefits waiting for you to share.

In short, in addition to completing the basic work in the above four aspects for the comprehensive establishment of a brand, there is actually a lot of work that needs to be improved.

The continuous establishment of the brand is a very simple keyword, simple repetition and continuous innovation. This is due to the extension of the brand itself. When we look at the world's top 500 companies, companies with a long duration and a long-standing brand foundation are launching new brands, and the penetration time of their new brands will be shorter. The brand effect is also faster and better, which is of course inseparable from the company's brand sustainability. Therefore, brands need to have a continuous process.