Trademarks in signboard and storefront decoration of specialty stores belong to service trademarks, which are the 35th category in trademark classification.

Trademarks printed on commodities and packaging are commodity trademarks, which belong to 1 ~ 34 category in trademark classification.

There is no concept of "brand trademark", which is very colloquial.

In fact, the relationship between brand and trademark is that trademark is the most intuitive embodiment of brand, and trademark is the carrier of brand.