Quanjude will celebrate its 156th birthday. Yesterday, Quanjude held a "plaque honoring" ceremony at Heping Store and announced three major adjustments: adjusting store dish prices, with an overall reduction of 10 to 15 yuan; fully unifying the price and production process of roast duck; and canceling all store service fees. When the COVID-19 epidemic has had a major impact on the catering industry and consumer confidence is in urgent need of recovery, lowering oneself and embracing mass consumption has become an important attempt for time-honored brands to transform and break through and turn crises into opportunities.

Quanjude said that except for some private rooms that charge usage fees, all store halls have stopped charging service fees. "We will not lower service standards just because we don't charge service fees." Zhou Yanlong explained that in the future, services will be simplified and complex, changing the "banquet-style" service in the past and providing consumers with more accessible and standardized public services.

“The purpose of reducing vegetable prices and canceling service fees is to let consumers feel that time-honored brands are changing, hoping to bring back customer flow.” Zhou Yanlong said, “post-80s” and “post-90s” Even those born after 2000 are the subjects of Quanjude's research. He hopes that young people can consider Quanjude as an option for dining. On the first floor of the Heping store, Quanjude has allocated 600 square meters of space and will focus on building a new Chinese-style store targeting young consumer groups.

Zhou Yanlong said that the store has lowered the prices of all dishes including roast duck. Member prices will also be lowered at the same time, and small portions will also be launched. In order to meet different consumer needs, the new menu has added "Roast Duck for One Person" and "Roast Duck for Two Persons" packages. Among them, "Roast Duck for One Person" comes with roast duck for one person, rolls, barbecue, and dipping sauces. Braised duck tongue and mullet egg soup, salted duck liver, lime crispy shrimp, healthy vegetables, juice and other small dishes.

It is worth noting that Quanjude has been controversial on social platforms and media for charging service fees. This time Quanjude will completely cancel the service fees. Zhou Yanlong revealed that all store lobby service fees in Quanjude will no longer be charged. In fact, this measure has been implemented since February this year. At the same time, for some single-room private rooms with better decoration and elegant environment, the private room usage fee will be charged appropriately based on the relationship between supply and demand in accordance with common industry practices.

However, some stores in Quanjude stated that since the epidemic, they have not charged service fees in the lobby and private rooms, nor have they charged private room fees. Due to the epidemic, the flow of people in stores has been greatly reduced, and revenue has been difficult. Therefore, in order to attract consumers to come and spend, the stores have put a lot of thought into this aspect.

Eating roast duck in Quanjude, the waiter asked: Should the duck rack be fried or boiled in soup? Everyone will answer this! Beijing is our capital, so when it comes to Beijing, everyone should know that Beijing not only has scenic spots and historic sites, but also has the world-famous Peking Roast Duck. Peking Roast Duck is also loved by many people and is particularly famous all over the world. Yes, after all, there are many foreigners who want to taste our Peking duck as soon as they come to Beijing. Even they were full of praise after eating the Peking duck. Of course I have to try it!