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What does it mean to bid by movie?
Film trademark registration.

The act of registering the name of a film and television work as a trademark cannot be simply attributed to trademark squatting, because the premise of defining it as trademark squatting is that the producer has registered the name of the work as a trademark. However, the reality is that most producers have not registered the names of film and television works in advance, and China's trademark law has not made clear provisions on trademark squatting. The "preemption principle" of trademark registration application has aggravated the confusion of trademark registration behavior to a certain extent, and the relevant laws in China have not clearly stipulated the trademark registration behavior. When the rights holders of film and television works seek intellectual property protection, sometimes there will be competing claims. That is, the defendant's behavior is not only suspected of infringing copyright and trademark rights, but also suspected of unfair competition, resulting in legal concurrence. At this time, the obligee can freely dispose of the competing claims, that is, he has the right to freely choose the applicable law. He can bring a lawsuit on the grounds of infringement of copyright, trademark rights and unfair competition, or he can choose one or two of them to bring a lawsuit.