1. Supply?

Every day I see many people concerned about finding the supply. It seems that with a good supply, business is guaranteed. But at the beginning, in the store, the least important thing was the supply of goods. As the saying goes, you get 30 cents of goods and sell them for 70 cents. During this period, remember, don’t choose what you love, only choose what is easy to get rid of. ?

For example; I take 20 yuan for a small shirt. 10 pieces. ?

One piece was sold for 145 yuan, and one piece was sold for 80 yuan. For the rest, I asked myself to sell one piece no matter what every day. It must be higher than 80 yuan. ?

Someone may have said: It’s really dark. ?

I tell you: the value of clothes lies in the process of selling them. How many customers are short of clothes? When women buy clothes, they enjoy the process of buying them. ?

Women who buy clothes at these price points will not take you seriously. They just think they are not expensive and are just for fun. They may not be very good and they are not very needed at the moment. ?

But it’s okay to save it for later and mix it with others. What about the price? It’s not expensive to wear out. It’s too cheap and I won’t wear it. ?

If you don’t believe me, give it a try - 20 yuan? Too expensive! 10 yuan is enough, I bought it for my nanny to wear! ! ! ?

When selling clothes, you must love your goods. Don’t be dissatisfied if it takes a long time. There are times when I regret buying goods. I will learn lessons,?

But I still promote it as the most beautiful clothes. ?

My belief at that time: even garbage can participate in the circulation of goods, let alone what I sell is new clothes!?

I am not boasting, customers come because of my enthusiasm, regular customers A whole lot. The highest record is that the daily turnover is more than 3,000, and the minimum profit is more than 2,000. ?

The minimum is 700, and there is a profit of more than 400 points. ?

Four months later, the second store opened. ?

I hired a girl who delivers fast food, her salary is 600 yuan, and she got 1,500 from me. She really made sales more important than anything else. In our market, ?

1,500 was a reasonable salary (at that time), but it required experience. I don't believe it, I believe in passion. ?

I started to adjust the method of getting goods. ?

It is better to find a companion than to find goods. ?

I visited all the markets and after repeated selections, I selected two wholesalers. ?

Why? Follow the banker! If you have a good taste, it is better to follow the Wang family. ?

There are many people who like to buy goods here and there. They think they have good taste, and buying goods is like "shopping" or shopping. I won't. ?

I’ll pick it up from two families. Once you’re familiar with it, you’ll be a big customer. I can get the new version that others can't see. Once I'm familiar with it, I start returning and exchanging it. ?

I can keep up with the good ones, and I will try to change them if they are bad ones. Not to mention buying goods, the style of the house is relatively unified, not messy, and it all goes together in one way. ?

Looking at the goods that the tasteful sisters got, I laughed to death. ?

My strength is sales, and I will not delay in getting the goods. I kept making money and opening stores. Within 18 months, I opened 4 stores. Because I try my best to sell everything,?

The wholesalers are all moved by me. I often sell on credit, which greatly increases my working capital. ?

I later opened more than 10 stores and sold goods to 6 wholesalers. I left early and changed early, so I didn’t have anything to buy at the end of the year. ?

Having said this, you may wonder, what kind of person am I! ?

You will guess wrong one hundred percent of the time. ?

When I was selling a small shirt for 13 yuan, I was wearing a genuine Chanel. I didn’t even play PRADA.D&G. back then. ?

I have another gain: In the past 6 years, more than 20 of my salespeople have started businesses, and more than 20 of them are business owners. They understand,?

It doesn’t actually cost much to do business. ?

I educate them to be people who make something out of nothing. ?

I think making clothes is farm work and cannot be rushed. ?

I think we are "walking on this road". What we are trying to sell is our own understanding of clothing. In fact, what women need is just inner satisfaction.

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There must be some of you who like to buy more than wear. ?

I don’t wear designer clothes now. Wrong, it doesn’t necessarily require a famous brand. ?

Now my business is good, the goods are very expensive and I sell well. To be honest, having worn so many good things, I know a lot about this fashion. ?

As the boss lady, you must dress up beautifully if you want business to be good. Moreover, the goods in the store can only be matched with each other, and you should never wear matching ones. ?

That is the salesperson's business. You have to dress in a classy way, and the clothes in your store are all in class. You know, try to wear big name brands as your battle clothes. ?

At that time, your warm smile will make many difficult women become your regular customers. ?

There is a difference between selling cheap goods and selling expensive goods. ?

To sell cheap goods, be enthusiastic; to sell expensive goods, be cold. ?

Do you think this is snobbish? wrong. ?

In the top specialty stores, do you feel a little indifference behind the politeness? ! ?

I sell goods. That's it. For clothes that cost around 2,000, don’t make a quote. Get a computer and call her. Remember, look her in the eyes. ?

Just being polite is enough. If she is from this consumer level, she feels she has to prove it to you. Women are natural enemies, too passionate. ?

She thinks your goods are not worth it. ?

When selling expensive goods, the less smiles the better. Even customers who have visited many times are always polite and polite. ? I am rambling here and there, but I really regret less when the book is put to use?

A friend asked me, you also make expensive goods, and you also make cheap goods. Why? ?

Actually, it depends on the store location. ?

You have to follow the price of the products sold next door or so. Usually when there is a lot of traffic, you have to measure. In a place with few people, make expensive goods. ?

Of course, I like to get together. Never open a place with a single store. It will be a dead end. It will not save rent, but a waste of time. ?

Some people will say that if I keep it for two years, I will be prosperous. In two years, I will delay you from making hundreds of thousands. ?

Selling cheap goods, pulling cars to buy goods, selling expensive goods, entering and leaving like a BMW. ?

Selling 100 pieces is too slow to earn 90, and 90% is not much. ?

If you sell a piece for 1,000, 30 is 300.?

But be careful with expensive goods. It's true. If you can't keep it for 6 to 10 months, don't do it. But after a year I am no longer tired. Will it become more and more prosperous as it sits?

Many people do not persist. If you make a bargain, you are destined to work hard. It is easy at the beginning but hard forever. Jews are the best at doing business,?

They all sell expensive things. ?

Many brands asked me to join them back then. I never do. You can sell everything on the street, so why should I leave my fate to you? It’s not like I don’t know how to do business. ?

Women are only loyal to men, and men are loyal to brands. I want to try any good brand, after all, my consumption level has not reached the level of trying thousands of mountains and rivers. ?

It is good to sell bulk goods. Earn more and no one will care, unless you sell famous brands, which brands will ask you to join? ?

I also do wholesale now. I don’t recruit people to join. It’s not like I don’t have money. If I recruit 100 people to join, if even 100 of them can’t sell goods, then I’m not asking for 100 burdens. I also sympathize with those small shops. They have to take a lot of everything, so they don’t know how to sell it. ?

2. Laws of selling?

1. Every woman will think that she has a certain style of dressing. Don’t pretend to be a consultant or image coach. (Those who think they are not good at dressing up will not buy clothes often)?

Regular customers are very important, and repeat business accounts for a large proportion. ?

Don’t chatter endlessly to teach guests how to match. A woman's self-esteem is greater than anything else, and she won't find a place to be stupid and show it to you. ?

Otherwise, even if the purchase is successful this time. Your place won't be a place she wants to come often. ?

I will handle it this way.

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After a customer pays attention to a piece of clothing, I, who is wearing all the famous brands, will sincerely praise her taste. During the process of buying clothes for her, I will also ask him what else?

Better whimsy. Praise her for being fashionable. I am greatly inferior. ?

The result is: Many of my customers like to bring their husbands or boyfriends to go shopping when they have nothing to do, and buy a few items by the way to show off their shopping savvy. ?

This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I, who wear all famous brands, are all her fans. ?

My store is a dream factory for countless women. I sell dreams, and my product is a sense of success and superiority. ?

In many cases, customers find that a piece of clothing they bought from me is much more expensive than others. But they will maintain their prestige. ?

She has ten thousand reasons in her heart to deny her failure, and will not take her anger out on me---she knows that I am not an expert. ?

2. Selling is not a debate?

Okay, yes, it is a magic weapon for salespeople. ?

Let’s take a look: ?

Is this fabric not good?

Yes, you are an expert. But it is easy to wash and dry, and easy to take care of. No dry cleaning required. ?

Wouldn’t it be comfortable to wear?

Yes. Wash before wearing. The exquisite beauties usually only wear new clothes after washing them. Do you like red or green? ?

I don’t like the buttons on this, it’s too eye-catching?

Yes, yes. But there is no need to wear a necklace. Here is a bracelet. A color series. You must have a lot of bracelets at home. ?

The result is often: a sweater, a bracelet, a pair of pants. (She also told us what kind of trousers we should wear. In order to prove her correctness,?

I bought another pair of trousers.)?

When guests feel like God, they will become your slave. ?

Women are strange. When he feels defeated by a successful person, she feels more successful. The topic of two successful people,?

It is definitely not a mere bargain of 100.200. (Guests will think: I am a successful person. 100.200 is not a problem.)?

Meeting is Lonely guest, you have to go all out: a good opponent is a teacher. ?

You are a businessman. You must have the qualities of a businessman. Random concessions are the beginning of a nightmare. You are willing to pay 50 less this time, and he will try to get 100 next time.?

The key points of bargaining are exchange conditions one after another, such as buying two more items, or bringing accessories, or promising to bring friends. . ?

Promise to keep the price confidential. Promise not to give us such a low price next time, but to pay more attention to us. When friends come, they should say more nice things to us. ?

We want a win-win situation. You are already our VIP. ?

You may have noticed that I have repeatedly emphasized that I am wearing a famous brand. Don't be shy, this is marketing. ?

Your image is the image of the store, and the quality of your performance is the quality of the goods. If a customer is willing to be friends with you, of course you must be humble enough to be friends with you, and she will feel that she has class. ?

My customers recognize that my customers here are all of good taste. (It is an honor to buy things from me.)?

Look, your customers are all successful people and high-class friends, so you still worry about selling goods? There is marketing, no need to sell. ?

3. Control your breed. ?

Every woman has her own way of dressing. Let me tell you a secret: they are 100% good at choosing clothes. 50% are good at picking out pants. ?

30% are good at picking skirts (except dresses). ?

Why do women keep shopping? Do people who really know how to buy clothes buy clothes often? Most of the time, the pants and skirts don't match well,?

But they never thought of this. They would search all over the world for a suitable dress, and they always feel that they still lack one piece of clothing. ?

The smart boss lady already knows how to do it.

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Use your own strengths to attack their weaknesses. ?

When the boss ladies receive goods, they like to focus on coats. The competition is the biggest among coats. In addition to being good-looking, there are other things that are better looking. ?

The customers you meet are all experts and they all have their own way of doing business. Is it difficult to do business? Check it out yourself. ?

A boss lady who is good at business will definitely look at the "lower three", that is, pants, skirts, and shoes. ?

"Xiasanlu" is ready, and everything from jackets to shirts is selling well. ?

Want to know what kind of pants, skirts, and shoes sell best? ?

Pants?

Keywords: stable, slimming, ?

Pants should be of all types: small trouser legs, straight pants, casual wide trouser legs, trousers , 7.8.9 pants?

Mainly light colors in summer, dark colors in winter, and black throughout the year. ?

Can't there be too many similar styles of each pair of pants?

When you get the goods, if the two styles are similar, choose one. If you like both styles, make one first and then the other later. Why? ?

When there is comparison, there is high and low. If the customer is unwilling to take the test, she will usually only choose one of your 10 styles. If you eliminate the 9 styles, she will have little interest in the future. ?

You offer 5 styles, and she chooses one. Remember, don’t have too many styles. Customers don’t have many requirements for the style of pants. When eliminating suppliers, the key factor is the layout.

Pants that are good in style, span a wide age range, and are simple and elegant are the best sellers. Personality is the guest's business, and sex is your business. The more personal the pants, the harder it is to sell them. ?

Skirt?

Keywords: lines, slimming, subtle sexy?

If you want pants and skirts to sell well, the store should match them with Sambo high-heeled shoes. With flat heels, prepare three types of boots for winter. ?

My experience is: size 38.39 is good and easy for customers to put on and take off. Anyway, the store also sells shoes, so I can give customers a feel for them. ?

Persuade customers to change shoes and try on pants. You can prepare a large number of stockings. Customers will feel that you provide good service and are hygienic. If a woman tries on pants while wearing sneakers, I guarantee you won’t be able to sell them. ?

Shoes must be of good quality, and must not be passed off as shoddy. You won’t be able to hide them for long. ?

Except for shoes, other clothes are of average quality. The Fortune 500 companies do not make money by putting quality first. ?

You should keep and review monthly business records. It is normal for pants and skirts to account for 40% of sales. ?

Every time the seasons change, pants come first. When the weather is supposed to be cold or hot, it won't affect business much. ?

Selling good pants in summer and good skirts in winter.?

That’s right,?

A lucky woman has air conditioning in summer and heating in winter. .?

Men dress like their buddies, but women like to be different?

Women like the colorful world, but they like to make repeated purchases. Like and deciding to buy are two different things. Except for the base sweater, the color of the shirt can be bolder, but for other things, I advise you to be more conservative. ?

Coat Coat I won’t talk about outerwear, everyone is an expert. ?

3 How to deal with suppliers? ?

Try to fix two. If you buy goods from all over the world, no one will take care of you. ?

Concentrate your purchase money and only attack two or three companies. You will soon discover the benefits. 1. Returns and exchanges are relatively easy. 2. I won’t be without goods for a while, I’ll get back the old ones on the market. 3. I’ll default on my arrears so we can meet again in the future. Increase working capital. Establish a good relationship with the supplier's salesperson, and you won't miss out on anything good to sell. 4. Don’t waste all your money on tolls. From time to time, you can ask the supplier to send you a board and pick up the goods by phone and computer. ?

What kind of supplier is a good supplier? ?

1. Have strength. Don't be afraid of hard work. Only consider long-term cooperation when you see a sewing machine. This is the iron law of Italian businessmen. ?

It’s the same across the country, there are people selling goods everywhere.

The high-end fashion you get is from street stalls every minute. You buy it elsewhere and replace it with your own branded goods. ?

You can sell well if you sell well, but it may take 12 years to earn 6 million, not 6 years. ?

When looking for sources of goods, many proprietresses make the wrong effort. ?

When they go out to get goods, it’s like shopping. They care about style and price, rather than finding a strong strategic partner. ?

A strong supplier with money and talent will definitely have a higher chance of winning than you alone.

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2. An ethical company?

You can inquire sideways. How long have you been working as a salesperson at the supplier? Do you like the job? Is the sales manager too enthusiastic?

Good suppliers will not be enthusiastic about you for no reason. They know that 80% of the profits are created by 20% of the customers. Before you show your business value,?

The harder the promotion, the more careful you have to be.?

You can observe whether their customers are beaming or sad.?

I am very disgusted with joining. Franchising is already a It’s rubbish. Franchise is a foreign thing, but in China, it has changed its taste. Foreigners’ franchise,?

The purpose is to facilitate management and standardize operations. If you want to make money, you can go public and raise funds, so , they want more to do a good job in business. Some businessmen in China,?

Think about expanding the scale and making money immediately. As for whether they have the ability to carry out standardized operations after expanding channels, they have not even thought about it. I think there is no assessment of income at all?

As long as you have money. Many franchise store owners don’t know how to do business. How will the business be good? If you can learn to do business with this kind of low-level management,?

Then why is it difficult to learn to be a businessman in 10 years!?

I myself do not accept franchisees. I am not willing to carry the burden.?

Selling my goods People must be capable. Good products need to be sold.?

Before, I didn’t open a factory. When I took the goods to sell, I would bother anyone who wanted to charge me a franchise fee. If you have strength, why are you collecting it?! If you don’t have money, you just don’t have strength!?

The goods are good? Haha, why are you selling them yourself?

There are good goods everywhere. They are not yours. Okay, I just want to find convenience.?

If you are willing to do business together, you must trust?

The supplier is strong and will not care too much about whether you have money. What matters is What are your abilities?

You are asked to pay for everything, but will you sincerely help you make money?

Yes, it is not that noble, and I am not helping clients make money, but I hope there is Competent clients help me make money, so when I meet capable clients, I will try to win over them in many ways, but I have never thought of setting a limit on the franchise fee.

3. Be careful Order?

If the quantity you want is not astonishingly large, there is no need to place an order.?

Some suppliers like to ask for orders, so be careful. What they want is Transfer the risk. If you open a big department store, the order will be normal. If not, it will be uncertain.?

Watch your wallet.?

Some orderers are rogue, you Please note that the samples may be imported materials. After placing an order, remember to take a sample of clothing or fabric and indicate in the order contract that the goods are not of the correct version and the goods will not be accepted.?

If he With all these excuses, you can leave without hesitation. Especially in Guangdong and Hangzhou, including so-called foreign trade companies, you have to be careful.?

In short, try to get spot goods.?

The other way to deceive people is: Oops, this product is no longer available. Can you order 50 pieces and we can make it for you?!?

Be smart in your response: I want 3 pieces in large size and 2 in medium size. Piece. If there is a customer making it, please help me get it. Let me know when it is available. In this way, you will not suffer any loss whether it is real or fake.?

I have a friend who did not bring sample clothes or cloth version when ordering. , and ended up collecting a batch of garbage.?

4. Responsible suppliers?

Good suppliers will care about your business, which is also their concern for the terminal. The replacement of defective goods is easy. I am willing to place advertisements on the terminal. I will ask for your opinions on the products from time to time. ?

I will ask you how difficult your business is, how your business is recently, and whether you have any goods to replenish. There are hot-selling items now. , do you want to send a board to you to try??

Of course I will agree to it, and the board can be returned.?

You don’t have to care about the supplier’s own decoration, his Simplicity reflects pragmatism. Many suppliers do not know about service terminals and only focus on decorating themselves to show their strength.?

I have a friend who reported to me that he has found a strong supplier. I asked him what How do you know he has strength? He replied: "Wow,

Their store is so luxuriously decorated!"?

Once you have a good supplier, you must also work hard. Both parties should cherish the strong combination.?

Don't care too much. , making demands every day. No one-sided benefit can last long.?

Selling goods well is related to your right to speak. The more fully you show your value, the more benefits you will get.?

Looking at the goods: selling for 30 cents for 70 cents?

1. It doesn’t have to be good-looking, just easy to make money. Good-looking goods are in Europe, not Guangzhou. Focus on how much they are estimated to sell for. Money.?

2. Don’t just pick what you like, but pick what most people accept.? Instead of wearing it yourself, you must have a business mind. If you make money, you can wear a lot of good things.?

3. Is the supplier good, but the goods are not the most beautiful? The most beautiful clothes are wedding dresses. Find a wedding dress company

4. I have taste. These goods don’t look good. How about it?, Unless you are an international famous brand. If you are a classy sister, you will die in an ugly way. A classy sister usually loses money to earn money.?

5. Travel expenses are too expensive, take more. , amortize the cost? What year is it? It’s good to know the serial number so that it can be easily replenished. Use the phone and computer.?

6. I have a small number of customers and I want new styles every day? Keep a certain style. It's very important. Expanding the customer base is fundamental. If you revolve around a few regular customers, you will get more goods and fewer customers. The store is messy and out-of-order goods are everywhere. Go for the best-selling items. Sell ??more. This is a product that has been confirmed by the market. Consumers are highly satisfied after purchasing, and the chance of becoming regular customers is greatly increased. On the contrary, new products have the risk of being new. It is a good-selling product. I usually buy dozens of pieces if I buy them carefully. .Frequently check whether the code number needs to be replenished and whether the color needs to be added.?

7. I often call and only replenish one or two pieces, will the supplier look down on me? Don’t worry, a good supplier will appreciate you. Prudent. At least, you will not cause him any trouble. He will only be annoyed if you call to return 20 or 30 pieces.

8. The supplier has some excessive requirements. Can I refuse? Refuse. The characteristic of a businessman is to protect his own interests. Are you a businessman? I am a wholesaler and I respect important opponents