Nowadays, when it comes to opening an online store, Pinduoduo’s title is one of the sources of store and product traffic. Products that have just been launched in the early stage have no fixed traffic, and the title can be modified no matter how you want. But in the later stage, when the title can bring in some precise traffic, you should be cautious when considering optimization. So, what is the optimization method for Pinduoduo product titles? Next, let’s take a look at the e-commerce knowledge network.

1. The composition of Pinduoduo titles

Titles include category words, core words, attribute words and long-tail words. Category words refer to the categories in which products are released, such as short-sleeves. Core words refer to words that match the general name of the product, such as skirts and skirts. Attribute words refer to words that describe products, such as color, specifications, fabrics, models, etc.

2. Channels and methods for optimizing titles

(1) Pinduoduo drop-down box

The long-tail words or some keywords in the Pinduoduo drop-down box are all It is the keywords that the system backend filters and integrates based on the user's usual search habits. Represents the hotly searched words in the recent period. So we can use the words in the drop-down box as a reference when making titles. (Follow the e-commerce knowledge network to get more e-commerce information)

(2) Hot search terms for sellers

Log in to the Pinduoduo backend to find the data center, click on the product data to view the products Hot search terms. Find the recent hot search terms and choose keywords with moderate click-through rate, conversion rate, and competition.

(3) Refer to the titles of peer products

You can refer to the keywords of stores with better sales, analyze the industry data by disassembling the titles, and then use them for your own use.

(4) Add keywords for search promotion

Search promotion covers data on keywords in all industries. For example, data such as click-through rate, conversion rate, competition, industry average bid, etc. Analyze this data and select keywords with higher click-through rates and less competition.

3. Matters needing attention in the title

1. Optimize the title in a 7-day cycle, and do not change more than 3 words at a time.

2. Do not directly copy the titles of other people’s best-selling products. This can adversely affect credibility.

3. Don’t pile up keywords randomly. The hot search terms throughout the article are useless. Pay attention to the combination of category words + core words + attribute words + long-tail words.