Tiandi No.1 Beverage Co., Ltd. is a joint-stock enterprise integrating R&D, production and sales of vinegar beverages and other beverages. It owns Chengde Hongyuan Fruit Industry Co., Ltd., Shanxi Laochen No.1 Biotechnology Co., Ltd., Jiangxi Tiandi No.1 Beverage Co., Ltd., Hebei Tiandi No.1 Biotechnology Co., Ltd., Bama No.1 Food and Beverage Co., Ltd., five wholly-owned subsidiaries, and Tiandi No.1 Beverage Co., Ltd. Jiangmen Branch. The main production base is located in Jiangmen City, Guangdong Province, and the marketing center is located at Victory Plaza, Tianhe District, Guangzhou City. After fifteen years of accumulation and development, the Tiandi No. 1 brand has the most advanced modern production equipment in the domestic vinegar beverage industry and has developed into a domestic The largest leading brand of vinegar drinks.
In 1997, the company successfully developed the mature vinegar beverage, which was put into the market in the same year and registered the "Tiandi No. 1" trademark. Since its launch, it has been well received by consumers and the market demand has shown rapid growth. In order to meet the needs of market sales scope, Tiandi No. 1 officially settled in Jiangmen in September 2002 and established Jiangmen Tiandi No. 1 Beverage Co., Ltd. In 2006, Tiandi No.1 was upgraded to a provincial-level enterprise and renamed "Guangdong Tiandi No.1 Beverage Co., Ltd.". On July 10, 2012, "Tiandi No.1 Beverage Co., Ltd." was officially established.
Tiandi No. 1 takes healthy table drinks as its product positioning and is customer-oriented. Since its products were launched in 1997, it has successively launched mature vinegar drinks, apple cider vinegar drinks, and apple cider vinegar drinks packaged in aluminum cans. etc., has withstood the test of the market and time, and has become a brand trusted by consumers. In recent years, in order to continuously meet consumer needs, health drinks such as Baicao No. 1, Chongchong No. 1, and Bama No. 1 have been launched. It ranks among the best in the national sparkling vinegar beverage industry in terms of market sales and brand reputation. After more than ten years of brand accumulation, Tiandi No. 1 has successfully transformed from product production to brand management. In early 2010, Tiandi No.1 signed a contract with five leading actors of the TV series "Family with Children". Five stars including Song Dandan and Zhang Yishan became the spokespersons of Tiandi No.1 products, and the advertising slogan "What do you want to eat and drink? Tiandi No.1!" Go deep into the heart of every consumer. At the beginning of 2011, Tiandi One proposed "adding a fifth dish to health - Tiandi One" and committed to building Tiandi One into the "fifth dish after fish, meat, vegetables and rice" on residents' tables. Standard side dishes”.
Tiandi No. 1 always adheres to the belief that product quality is the first life of an enterprise, actively fulfills social responsibilities, and continues to provide consumers with high-quality products. The company has successively passed ISO9001 quality management system certification, ISO22000: 2005 food Management system certification, and has won titles and honors such as "Guangdong Province High-tech Enterprise", "Guangdong Province Famous Trademark", "Top 10 Guangdong Food Industry Soft Drink Industry in the Thirty Years of Reform and Opening Up", etc. In 2011, it won the 2011Bev-Model Growth Award in China's Beverage Industry Brand Award, R&D Creativity Award, Advertising Slogan Award.
At the beginning of its establishment, the company was positioned as a high-quality beverage manufacturer, focusing on healthy table drinks. To this end, the company adopted a brand management strategy, based on the Guangdong market, radiating to surrounding provinces, cultivating intensively, and constantly promoting The healthy food accompaniment concept and the huge manpower and material resources invested in cultivating the vinegar beverage market have created rapid growth in the past ten years. Facing the future, Tiandi No. 1 will always focus on the purpose of "pursuing excellent quality, creating a century-old brand, and continuing to provide customers with high-quality and healthy products" and is committed to building Tiandi No. 1 into a comprehensive health beverage provider.