a trademark refers to a visible sign that distinguishes goods or services from different sources, including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements.

after being registered with the relevant government authorities, an enterprise enjoys the exclusive right to use a brand name and brand logo, which are protected by law and may not be imitated by any other enterprise. Therefore, a trademark is essentially a legal term, which refers to a brand or a part of a brand that has obtained the exclusive right and is protected by law.

categories of trademarks

1. Commodity trademarks are trademarks used on commodities, as opposed to service trademarks.

2. Service trademarks refer to the marks used by someone to distinguish their services from those of others when providing services or in advertisements.

3. A collective trademark refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization.

4. A certification trademark refers to a mark that is controlled by an organization that has the ability to supervise a certain commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service.