First of all, ordinary trademarks with specific colors contain elements such as words or graphics, which are the combination of these elements and colors; Color trademark protects color, and there are no other text or graphic elements except color in the trademark pattern.

Secondly, the trademark pattern of an ordinary trademark with a specified color is fixed, and what it looks like when it is registered needs to be consistent with that when it is registered, and it shall not be changed at will; The color trademark protects the color itself, so the color trademark has no shape, which is related to the shape of the goods using the color trademark.

Finally, a common trademark with a specific color can only include one color; Color trademarks must have more than two colors, and a single color cannot be registered and protected.

From the use form of registered trademarks, it is more advantageous not to specify color trademarks.

A trademark for which no specified color is applied, that is, a black-and-white pattern application, can be used in different colors after registration, which is regarded as the use of a registered trademark; As a registered trademark, a trademark with a specified color can only use the same color trademark as when it was registered, and it is not allowed to change the color by itself. If you change the color and mark the registered trademark by yourself, according to the provisions of the Trademark Law, the official will order it to be corrected or even revoked on the grounds of changing the registered trademark by yourself.

So if you want to change a trademark with a specified color, you need to apply for registration again. Therefore, we suggest that the application for registered trademarks is mainly based on not specifying colors.

According to the above analysis, in general, color is not recommended for trademark registration, and color can be given in some cases; In addition, don't register a common trademark with a specified color as a color trademark.

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