I believe everyone has seen this brand with a cross shield as its trademark. We generally call these brands "Swiss Army Knife". Careful friends will find that the same cross-shield trademark has some differences in details, and the brand names are even more diverse. Let’s take a look at the various “Swiss Army Knives” now.
Brand Origin
In 1891, the Swiss Karl Elsener initiated and created the Swiss Master Knifemakers Association. Its main purpose was to unite all Swiss knifemakers to manufacture knifes that the Swiss army still had to import from Germany at that time. After purchasing a soldier's knife, Karl Elsener began manufacturing exquisitely designed pocket knives.
Early pocket knife (isn’t this really a fruit knife)
In 1909, Karl Elsener began to engrave a white cross shield on the red handle of the Swiss Army Knife as a trademark, and founded The Victorinox brand is the earliest cross-shield trademark. Since the signature product is the Swiss Army Knife, we generally call this brand the Swiss Army Knife. In addition to knives, Victorinox also has various luggage products.
Victorinox’s signature product: SwissChamp
Who is the authentic one
It seems a bit off topic. In fact, this issue is not to introduce fruit knives, but to let everyone know , to what extent has the cross-shield LOGO been corrupted?
The Victorinox mentioned above must be a legitimate and authentic brand. Another company that supplies military knives to the Swiss military is Wenger. Wenger was founded in 1893 and has a long history. In addition to military knives, Wenger is also famous for many products, including watches, bags, locks, etc.
Victorinox’s trademark is a red shield with a white cross, and Wenger’s trademark is a red rounded rectangle with a white cross. Generally, only Victorinox and Wenger are considered authentic Swiss Army Knife brands. The good news is that in 2005, Wenger and Victorinox merged to become the only authentic saber manufacturer in the world. It was really a happy ending for a life of good friends.
Wenger’s trademark
Victorinox’s trademark
How it was ruined
In addition to the two authentic brands mentioned above In addition, there are several common brands that look very "Swiss":
1. Swissgear: Wenger's branch in North America once developed a product series called "Swissgear", which All products in the series will be marked with the "SwissgearBYWenger" logo. Swissgear is just the name of the product series and has no registered trademark.
In China, the trademark holder of Swissgear is Beijing Donghui Weige Trading Co., Ltd. The trademark is quite exquisite, but it is obviously different from the two authentic brands mentioned above. It is undoubtedly a smart national brand and has nothing to do with Wenger.
Swissgear's trademark
A genuine authorization letter
2. Swisswin: Fujian Xiangxing Luggage Materials Company used to be Wenger's foundry, and later cooperated with Wenger The cooperation with Wenger ended (it was said that the talks collapsed due to money issues), and then the Swisswin brand was founded on its own, so this is also our Chinese national brand. Due to the experience and technology of OEM, the products are also similar and can be regarded as imitations. It is a relatively good brand. Like Swissgear, the logo is imitated by Wenger, but it has no three-dimensional effect at all. Bad review.
Swisswin’s trademark
3. Victoria Cross: The trademark holder of this Chinese name "Visswin Cross" is "Shanghai Baoshun Trading Co., Ltd.", the official website is here, its I don’t know how to complain about the simplicity. It seems that it has not been maintained for a long time. The only place that looks more formal is that it provides anti-counterfeiting inquiries. The two brands mentioned above are more or less related to Wenger. This Victoria Cross is completely independently developed. The trademark also has traces of imitation and is obviously not up to grade.
The trademark of Victorinox
Summary
1. There are only two (or one) authentic Swiss Army Knife brands: Victorinox and Wenger. Although the trademarks and names of other brands are very confusing, they cannot conceal the truth of national brands.
2. It is wrong to use similar trademarks and brand names to deceive people who do not know the truth. However, in terms of product quality, it is better than street stalls. After all, it is a formal enterprise. There is registration, tax payment, and formal sales channels. The various "Swiss Army Knives" cannot be said to be fake, they can only be said to be marginal.
3. If you are a brand control person, of course you should choose authentic brands, but domestic products are actually still acceptable and suitable for children's shoes that pursue cost-effectiveness. Besides, there are probably not many people who can tell whether a brand is genuine from ten meters away.