The change of the Tmall store entity refers to the change of the store operating entity. It refers to the behavior of a Tmall store that meets certain conditions and changes its store operating entity during the platform operation process. The Tmall store applying for change must be in normal status and accessible. The store applying for change must have been on Tmall for one year. If the current entity is a brand agent and the new entity is a company within the brand business system, and the trademark has not been transferred in the past 6 months, it is not subject to the store opening time limit (flagship stores only).

1. What does it mean to change the main body of Tmall store?

The change of the Tmall store entity refers to the change of the store operating entity. It refers to the behavior of a Tmall store that meets certain conditions and changes its store operating entity during the platform operation process.

The Tmall store applying for change must be in normal status and accessible. The store applying for change must have been on Tmall for one year. If the current entity is a brand agent and the new entity is a company within the brand business system, and the trademark has not been transferred in the past 6 months, it is not subject to the store opening time limit (flagship stores only).

II. Instructions for change of Tmall entities

(1) The stores and entities applying for change must truthfully provide qualifications and information. Once the qualifications or information are found to be false, the corresponding stores and companies will If you are included in the list of dishonest customers, Tmall will no longer cooperate with them.

(2) Tmall can decide whether to allow the change of entity based on the actual situation (including but not limited to factors such as brand demand, company operating conditions, service levels, etc.). At the same time, Tmall can decide whether to allow the change of entity during the application for change and subsequent operation stages. Customers are asked to provide additional qualifications.

(3) Stores applying for subject change do not need to pay any additional service fees from Tmall official.

(4) In combination with relevant national regulations, industry development trends and consumer purchasing needs, if the rules need to be changed, Tmall will make an announcement in advance.