In order to form strategic support for the three major industries of the group company, the group has vigorously cultivated three core competitiveness in recent years:

(1) the overall strategic positioning of local economic development and the planning ability to formulate regional economic development strategies;

(2) the ability to make overall investment in large-scale urban infrastructure and large-scale land development projects;

(3) the ability to conduct integrated operation and management of large-scale infrastructure investment projects and large-scale urban operation projects. The strategic development direction of the Group is changing to the pattern of taking strategic scale investment as the leader and overall planning and urban operation management as the two wings. Adhering to sustainable development, the Group pays attention to the combination of short-term, medium-term and long-term investment projects, and is striding forward towards a modern enterprise group with capital socialization, industrial diversification, company specialization and standardized management.

The moral code of conduct pursued by Lund people: people-oriented, faith first, and harmony foremost; People-oriented, morality first, people as human beings.

Lund people adhere to the enterprise management ideas: thinking determines the way out, ideas are more important than methods, research precedes decision-making, service is more important than leadership, coordination is more important than control, environment is more important than system, and cooperation is more important than competition.

Lund people's management philosophy: excellent quality, integrity and win-win.

The overall development thinking of Longde people: the overall goal is to enhance the core competitiveness of enterprises, the overall development direction is real estate development and infrastructure investment, and the medical and electronic high-tech industries are new growth points.