Sociologist and folklorist Ai Jun pointed out in an interview with People's Daily (Overseas Edition) that a fake star is also a product, but it is a special cultural product, which is carefully created by an organization or group to serve certain interests according to the needs of the market and pushed to the market. Without careful planning and construction by organizations or groups, for a certain purpose, to meet the needs of consumers or to win public appreciation, there would be no "cottage star". Therefore, shanzhai stars are a manifestation of shanzhai culture and an integral part of cultural shanzhai products.
On the surface, the shanzhai star is a form of entertainment, which does not reflect its commercial value, but the "manufacturer" [planner and organizer of the program] of the shanzhai star has a commercial purpose and contains certain commercial value. By creating their own fake stars to attract the attention of consumers and the public, they create special commercial value.
"shanzhai stars" have existed for a long time. In the past, special actors, imitation shows and body double in film and television works all had traces of shanzhai. And it is really called "shanzhai star" because of "shanzhai products". "Shanzhai Star" is widely known along with "Shanzhai Products", which gives birth to a phenomenon of "Shanzhai Culture".
The appearance form of "shanzhai star" is imitation, learning, reference and shaping, which can be divided into three parts: "audio-visual person", "appearance person" and "person with both voice and appearance"; From the performance content, it can be divided into: special actors, imitation shows, body double and commercial image spokespersons.
On the surface, "shanzhai star" is a form of entertainment, which does not reflect its commercial value, but the planners or organizers of "shanzhai star" often have commercial purposes. Create your own imitation show to attract the attention of the public and create commercial value.