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"Stealing Master" Zhou Heiya? Dai Wenjun used a duck neck to pry open the market door and is worth tens of billions

What many people don’t know is that Juewei Duck Neck was actually founded later than the other two. Zhou Hei Ya, which is often compared with Juewei, does have a better reputation now. With its development, its founder Zhou Fuyu has also become a billionaire, leading Zhou Heiya to complete the listing and open more than 1,700 stores nationwide.

Like many successful people, this founder also has the experience of starting from scratch. Zhou Fuyu was born in a poor rural family in Chongqing. When he was 19 years old, he went to Wuhan with his sister *** While working part-time, they came to a kimchi workshop, and it was here that he came into contact with the braised food industry that would influence the rest of his life.

Since someone needs to be constantly supervising when pickling vegetables, and supervising is boring, Zhou Fuyu also developed an interest in making braised vegetables during this period. At that time, in order to prevent himself from braised duck every night If I can't help but fall asleep, I will light a cigarette for myself, so that if I fall asleep and the cigarette burns in my hand, I will wake up naturally.

However, at that time, various fake and shoddy braised food brands were emerging in an endless stream, but Zhou Fuyu still faced the difficulties and registered the trademark Zhou Hei Ya. In 2006, Zhou Fuyu founded the company, but Since he did not have a high diploma and did not know how to manage, although the company had 44 employees at that time, all of them were his relatives and friends, making management very difficult, so Zhou Fuyu decided to send someone to come. management and turn it into a large enterprise step by step.

Just when we saw Zhou Heiya's prosperity, we had no idea that Zhou Heiya had also experienced various crises in its development over the years. On April 21, 2021, Zhou Heiya announced its financial report, which showed that in 2020 In 2018, the brand achieved a total revenue of 2.182 billion yuan. Although this result looks good, it actually declined compared to itself. In response, Zhou Heiya stated that the decline in sales was due to the impact of the epidemic in physical stores, which led to a decrease in customer traffic. , and according to the annual report, Zhou Hei Ya’s revenue, annual profit and gross profit margin have been declining for three consecutive years.

Between 2018 and 2020, Zhou Hei Ya’s turnover was 3.212 billion yuan, 3.186 billion yuan and 2.182 billion yuan respectively. In terms of the number of stores, between 2018 and 2020, its stores They are 1,288, 1,301 and 1,755 respectively.

According to statistics from professional organizations, in fact, compared with the major giants in the braised food industry, Zhou Hei Ya’s growth rate is inferior to that of Huang Shang Huang and Juewei Duck Neck. By the end of 2020, Huang Shang Huang’s stores will There are already 12,399 stores, Juewei Yabo has also opened 16,000 stores, but Zhou Hei Ya only has 1,755 stores.

It can be seen that Zhou Hei Ya is lagging behind in the comparison of several giants, while Juewei Ya Neck is the latecomer, but what few people know is that Juewei Ya Neck actually relied on He grew up step by step under the tutelage of Zhou Heiya.

The founder of Juewei Duck Neck is Dai Wenjun, a native of Wuhan. In the early years, he worked as a marketing manager in Hunan. As for why he opened a braised food company, it is mainly because he likes to eat Later, due to interest, he became interested in the duck neck market. From then on, she decided to go deep into the market to investigate and interview.

After taking a fancy to the huge prospects of the braised food industry, Dai Wenjun resolutely resigned to start a business. However, because he only liked eating duck necks before, but had never been exposed to it, he decided to put down his passion. After a period of experience, Dai Wenjun mastered other people's secret recipes and gradually determined the recipes through market research.

However, when Dai Wenjun first entered this industry, Zhou Heiya was already doing well. Completely opposite to Zhou Fuyu, although Dai Wenjun had no experience in developing braised food, he did have a diploma. He knew marketing, so at that time he used the franchise method to attract more entrepreneurs to join his brand store. Not long after, Dai Wenjun led Juewei Duck Neck to successfully go public, which also made his worth reach tens of billions. This entrepreneur used a duck neck to pry open the door to the Chinese market from the beginning, and now he has become an industry giant worth 50 billion.

Nowadays, the successful experiences of Zhou Fuyu and Dai Wenjun have provided a lot of experience to entrepreneurs. Sometimes we don’t have to be an all-rounder to succeed. For example, technology and marketing may not all be combined. In other words, if we only know one of them, we can also help ourselves achieve good results.