I believe everyone is familiar with Alipay. Since it came out, it has been popular with nearly 1 billion users. Compared with WeChat and Alipay, Alipay has a good reputation. Whether in the development of public welfare activities or the welfare of users, it has received a lot of praise. Recently, Alipay announced the implementation of new regulations. The replicas are so similar that some people speculate that Ali has dug up Tencent's visual designers.

Ali spent a lot of money to dig out the chief designer of Tencent, and then he was responsible for revising it. Ali's vision suddenly became bigger and bigger. It adopted the tiling style that was popular in China at that time. Of course, it looks like QQ! Tencent has dug up designers and added official titles.

The two biggest applications of mobile terminals are Alipay and Taobao. Although they have many users, they do not have social attributes. Taobao undertook the main task of Alibaba's cash settlement. Alipay, as a super application, undertakes a hodgepodge of tasks. It can tear off its face and try social networking. You can also use your imagination to try to be a contact and service in such a place! The user interface includes windows, icons, keys and menus. It goes without saying that these elements and their functions are of great value to software. Registering a trademark is another way to protect the user interface, which is also Tencent's practice on WeChat. After careful comparison, it can be found that although Alipay's friends inherited the design style of WeChat interface in the overall design, they also made detailed changes in the details.

As Alipay has done, the trademark protection of the user interface is limited to an application icon; As long as we make some changes in the design of icons, we can bypass the legal barriers of WeChat. The Internet environment in China is very cruel. There is no strong resources and execution, only good ideas and products, but no strong operational ability to pile up. The hope of success is also slim. The love and hate between Alipay and WeChat will be intertwined, and the tug-of-war between WeChat and Alipay will last for a long time. We will see the future.