Trademark protection refers to maintaining and protecting the legitimate rights and interests of trademarks and preventing trademark infringement, abuse, counterfeiting and other illegal activities. Trademark is one of the important assets of a company. It has important functions such as identification, identification and distinction, and is a symbol of the corporate image. Trademark protection is the cornerstone of legal competition for enterprises, as well as the guarantee and entry point for enterprise development.

The realization of trademark protection cannot be achieved without the support and protection of the law. Our country has specially formulated a trademark law, which clarifies the definition, registration and use of trademarks, and has strengthened the crackdown on trademark infringement through legislation. At the same time, administrative, judicial, public security and other agencies have strengthened the management and supervision of infringement and protected the legitimate rights and interests of trademark rights holders in accordance with the law.

Trademark protection is the only way for enterprise development and market competition in the context of globalization. With the advancement of globalization, enterprises are facing more intense domestic and foreign market competition, and trademark protection is also facing greater challenges. Therefore, enterprises must strengthen their trademark protection, enhance their competitiveness, and remain invincible in market competition. At the same time, in the process of globalization, it is necessary to strengthen cooperation and exchanges with various countries, improve partners' awareness of trademark protection, and jointly maintain the international trademark order and fair competition in the market.