1. Trademarks that do not meet the definition of trademark in the British Trademark Law cannot be registered

The British Trademark Law stipulates that a trademark refers to any trademark that can be represented graphically and that can represent a certain A mark that distinguishes a business's goods or services from those of other businesses. Trademarks that fail to meet this definition cannot be registered.

2. Trademarks that lack distinctiveness cannot be registered

The British Trademark Law stipulates that trademarks must be distinctive, otherwise they will not be registered.

3. Products that directly describe the category, quality, quantity and other characteristics of goods cannot be registered

The British Trademark Law stipulates that a trademark that can only be used to indicate the type, quality, quantity, etc. of goods in trade Trademarks that constitute signs or descriptions of quantity, purpose, value, origin, time of production of goods or provision of services, or other characteristics of goods or services shall not be registered.

4. Trademarks that have become lingua franca or common saying cannot be registered

British Trademark Law stipulates that a mark or trademark that has become a well-intentioned practice and common expression in contemporary language or industry cannot be registered.

Trademarks describing the composition shall not be registered.

However, if the trademark to be registered has acquired distinctiveness in actual use, the trademark shall not be rejected on this basis even if the above four situations are encountered.

5. Trademarks that violate social ethics and moral standards, or are deceptive (such as the nature, quality or origin of goods or services) shall not be registered

6. Trademarks containing the following shapes The trademark shall not be registered

The British Trademark Law stipulates that if the trademark contains the following shapes: (1) Shapes resulting from the nature of the goods themselves, (2) Shapes necessary to obtain technical results The shape of the goods, (3) the shape that gives the goods substantial value, shall not be registered.

7. If the use of a trademark is prohibited or prohibited to some extent by any British statute, regulation or any provision of European Union law, the trademark shall not be registered.

8. Trademarks containing special protection marks shall not be registered