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Haimen Sanxing Town Home Textile City

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Dieshiqiao is located in Sanxing Town, Haimen City, Jiangsu Province. It is known as "Little Wenzhou". In recent years, it has become a popular place for home textiles. The rapid development of industrial clusters has resulted in increasing visibility. Today, Dieshiqiao has become the production base, sales place and logistics center for home textile products across the country.

Dieshiqiao home textile industry has a long history, with a development history of more than 100 years. Especially since the reform and opening up, the home textile industry has become even more powerful and developed rapidly. Varieties and colors increase from few to many, production enterprises from weak to strong, business scale from small to large, production equipment from backward to advanced, and radiation surface from narrow to wide. At present, people engaged in the home textile industry have spread to three counties and cities around Dieshiqiao and more than 10 towns, employing more than 200,000 people. The industrial cluster has distinctive characteristics, and the market transactions are active. The products are sold well in more than 200 large and medium-sized cities across the country, and from far away Sold to more than 20 countries and regions including Romania, Russia, South Africa, and Australia. In December 2002, Samsung was named "China's Famous Home Textile and Embroidery Town" by the China Textile Industry Association. In 2003, the turnover of the home textile market in Dieshiqiao area exceeded 15 billion yuan, making it the largest trading center in the home textile industry in the country.

At present, the main features of Dieshiqiao Home Textiles are as follows:

First, large-scale production. Sanxing Town alone, where Dieshiqiao is located, has 150 home textile industrial enterprises and 3,078 individual processing households, including 60 enterprises above designated size and 3 enterprises worth 100 million yuan. Together with the home textile industrial enterprises in surrounding towns and villages, the total number exceeds 1,000.

The second is the socialization of division of labor. From raw material procurement, production, processing to product sales, a professional division of labor has been formed. Even in production and processing, one household only does one of the processes, a streamlined operation.

The third is equipment intelligence. Pillowcases, bedspreads and other home textile products were initially embroidered by hand. Since the 1990s, electric embroidery machines have been widely used for embroidery. Now they have developed towards computerization and automation. Dieshiqiao home textile industry has more than 8,000 computer embroidery machines and computerized multi-needle quilting. There are more than 3,000 machines, more than 25,000 industrial sewing machines, 35 glued cotton production lines, and more than 2,800 other related equipment, with a total equipment value of 2 billion yuan.

The fourth is product serialization. Initially, it mainly produced pillowcases, TV sets, washing machine covers and other household appliance covers. It also developed bedspreads, curtains, cloud silk quilts, sofa seat cushions, backrests, etc. Now there are more than 200 varieties, which can adapt to different countries and regions. , the needs of consumers of different nationalities and different consumption levels. "Crocodile", "Valentino", "Hongdou", "Hengyuanxiang" and many other well-known domestic and foreign brands have settled in Dieshiqiao.

The fifth is marketing internationalization. In recent years, Dieshiqiao home textile products have not only been sold well in more than 200 large and medium-sized cities across the country, but also exported abroad. So far, more than 300 overseas companies have been established in Russia and other countries. In 2003, Dieshiqiao International Home Textile City achieved a foreign trade supply volume of 1 billion yuan.

The rapid development of Dieshiqiao's home textile industry is mainly due to the active guidance, support and comprehensive planning of the Sanxing Town Government: building a market - handling consignment - developing a park - focusing on the environment - building an association to create a good environment for the development of enterprises. Good business and investment environment. It is particularly worth mentioning that in order to protect the enthusiasm of enterprises to continuously innovate products and protect the legitimate rights and interests of operators, Sanxing Town has established the first township copyright management office in the country. So far, 147 copyrights have been registered for the association's member companies and business households. Products with copyrighted new patterns.

According to the relevant agreement on my country’s accession to the WTO: From January 1, 2005, home textile products will be freely traded with WTO members. Nowadays, Dieshiqiao people are no longer satisfied with being the production base, sales place and logistics center for national home textile products. They want to build Dieshiqiao into the research and development center of China's home textile industry by 2010 and build it into the world's home textile industry. Product production base. By October 2004, Sanxing Town Industrial and Trade Park will be turned into a national-level township industrial demonstration park; by May 2005, Dieshiqiao will be built into a research and development center for China's home textile industry; by 2010, a world home textile product production base will be built. .

By 2010, the transaction volume of Dieshiqiao Home Textile City will reach 50 billion yuan, the transaction volume of the home textile industry in Dieshiqiao area will exceed 100 billion yuan, and the international trade volume will account for 50%; 15 nationally well-known trademarks will be cultivated; annual sales There are 150 companies with sales exceeding 100 million yuan.