Last year's ranking: 1
Overall brand value: increased by 2% to $6,543.8+$09.78 billion.
Reason for listing: Louis Vuitton aims at tourists and consumers, focusing on brand culture and core consumers.
Brand background: Louis Vuitton is one of the most outstanding leather designers in French history.
/kloc-in 0/854, he opened the first suitcase shop named after himself in Paris.
A century later, Louis Vuitton became one of the best brands in leather goods field and a symbol of high society.
Nowadays, the Louis Vuitton brand is not limited to designing and selling high-end leather goods, but has become a giant trend vane in the fields of fashion, leather shoes, luggage, jewelry, watches, media and famous wines.
2. Hermes-Hermes
Last year's ranking: 2
Overall brand value: increased by 8% to $8.46 billion.
Reason for listing: Most shares of Hermes are still controlled by the family (73.4% are family shares and 26.6% are public shares). At the end of 2009, it acquired China's new brand Xiashang, focusing on the China market.
At the same time, the company attaches great importance to the inheritance of brand culture and is good at using radical essence.
Brand background: Hermes, a French fashion brand, was famous for making high-grade harness in Paris, France in its early years, and later introduced bags, clothes, scarves, perfumes, enamels, ornaments and household items, making the brand more comprehensive and diversified.
3. Gucci-Gucci
Last year's ranking: 3
Overall brand value: increased by 2% to $7.59 billion.
Reason for listing: Christie's teamed up with Gucci 20 10 to collect Gucci antique bags from players around the world for exhibitions and recycling auctions.
This is the first time Gucci has cooperated with the auction house to convene antique Gucci bags.
Gucci is owned by PPR and has strict control over the agency market.
Brand background: Gucci is the largest fashion group in Italy.
Products include fashion, leather goods, leather shoes, watches, ties, scarves, perfumes, household items and pet products. Gucci fashion has always been famous for its high-end, luxury and sexiness. As a symbol of identity and wealth, its brand image has become the darling of the upper class and has always been favored by business people.
4. Chanel-Chanel
Last year's ranking: 4
Overall brand value: decreased by 1 1% to $5.55 billion.
Reason for listing: The decline of Chanel brand value is a symbol of the times.
During the recession, consumers turned to more practical products.
Although Chanel's classic handbags, cosmetics and perfumes still attract many people's attention, there are not many customers who actually buy ready-made clothes.
Brand background: Chanel 19 13 was founded in Paris, France, with a wide range of products, including clothing, jewelry, accessories, cosmetics and perfume, each of which is very famous, especially perfume and fashion.
Chanel fashion will always remain elegant, simple and exquisite.
Hennessy-Hennessy
Last year's ranking: 6
Overall brand value: decreased by 1% to $5.37 billion.
Reason for listing: Hennessy is a cognac brand under LVMH Group, which is very popular in China market.
Brand background: Hennessy is one of the famous brands of French brandy.
The world's largest sales volume, founded in 1765. Hennessy adheres to its family's meticulous and excellent conservatism in cognac brewing, strictly controls every link of production and implements Hennessy's original spirit. For example, cognac is classified by "star", which is derived from Hennessy.
6. Rolex-Rolex
Last year's ranking: 5
Overall brand value: decreased by 14% to USD 4.74 billion.
Reason for listing: Rolex, like many other high-end watch and jewelry manufacturers, has been greatly affected by the economic recession.
Brand background: Rolex is a famous Swiss watch manufacturer, formerly WilsdorfandDavi Company. It was jointly operated by Hans Westerdorf, a German, and Davis, an Englishman, in London on 1905.
1908 was registered by Hans Wilsdorff in Fonce, Rachad, and changed its name to Rolex.
7. Moet Champagne-Moet Champagne; Shangdong
Last year's ranking: 8
Overall brand value: decreased by 12% to $4.28 billion.
Reason for listing: Although it is not as beautiful as before, Moê t & Chandon is still the top champagne brand in the world.
Brand background: Moet Champagne belongs to the largest LVMH luxury goods group in France and the largest champagne producer in the world.
Moet Champagne, which has a 260-year wine-making tradition, won the reputation of "Royal Champagne" because of the love of French emperor Napoleon.
8. Cartier-Cartier
Last year's ranking: 7
Overall brand value: decreased by 19% to $3.96 billion.
Reason for listing: Cartier ranking is affected by the decline in sales.
Cartier is a brand of Richemont Group in Switzerland. It is reported that the sales of Cartier boutiques and third-party retailers have declined, which is lower than expected.
Brand background: Cartier 1847 was founded in France and was praised as "the jeweler of the emperor and the emperor of jewelers" by King Edward VII of England. Cartier represents class, taste, wealth, nobility, loyalty and eternity. Cartier is not only a symbol of high society, but also a classic brand that witnesses eternal love.
9. Fendi-Fendi
Last year's ranking: 9
Overall brand value: decreased by 8% to $3.2 billion.
Reason for listing: Fendi is famous for its "It package" in the US market and is also a well-known and weighty brand in the Asian market.
Fendi belongs to LVMH and its target competitor Gucci. At present, the brand ready-to-wear series is designed by KarlLagerfeld.
Brand background: Fendi, which started with fur, has been a matriarchal family business since its establishment.
When all the five daughters of the second generation devoted themselves to the family business, Fendi was successfully brought into the international market.
10. Tiffany-Tiffany &; company
Last year's ranking: not on the list
Overall brand value: increased by 6% to $2.38 billion.
Reason for listing: Although Tiffany &; Co didn't make the list last year, but the brand has become a pioneer brand, because it insisted on no discount in 2009, and the brand has plans to expand in Asia and Western Europe.
Brand background: Tiffany, the queen of jewelry, is famous for her diamonds and silver products.
Tiffany was founded in 1837. At first, it was famous for its silver tableware. 185 1 year launched the silver 925 jewelry, which is more famous.
Tiffany is a symbol of American design.
It is famous for nearly two centuries with the themes of love and beauty, romance and dreams.
Domestic recommendation: zelous brand developed by Li Xuepi Leather Co., Ltd.
Address: No.1 He Long Road, Baiyun Jiahe, Guangzhou 18!