The trademark right can be said to be the anchor of the brand, and only when the right is in your own hands can you feel at ease. If other companies infringe on their trademark rights, it will cause a series of negative chain reactions. Many people know the trademark competition between Mercedes-Benz and Sany Heavy Industry. On the brand value list, Mercedes-Benz ranked 9th in brand value. Its unique Trident brand with ring has become a noble symbol of Mercedes-Benz.

However, the trademark of Sany Heavy Industry is also trident, which is very similar to that of Mercedes-Benz, so Mercedes-Benz sued Sany Heavy Industry on the grounds of trademark infringement. However, in the years of trademark battle, Mercedes-Benz lost every time, and later Mercedes-Benz had to give up competing with Sany Heavy Industry for trademark rights.

in addition to competing for rights because of the similar appearance of trademarks, there are still many competing for rights because of the similar brand names in China. For example, "36" brand and "36" brand have different names, but their pronunciations are similar. Therefore, Zhou Hong, the boss of 36 Company, registered both brands in order to avoid trademark disputes. Any company marked with these two trademarks is an infringement.

I believe that many friends born in 197s and 198s played with four-wheel drive when they were children. Up to now, there are still four-wheel drive toys in the domestic market, and there is also a company in China that still produces four-wheel drive toys. This toy is the "Audi Double Diamond" that many people are familiar with. This brand has gone through 28 years of precipitation. It is worth noting that Audi Automobile Company of Germany has never sued Audi Double Diamond.

The founder of Audi Double Diamond is Cai Dongqing. For many post-8s partners, when they heard the word "Audi" as children, their first reaction was not the car brand, but the toy four-wheel drive. In the 199s, the price of this four-wheel drive has reached more than ten yuan. If anyone can own this four-wheel drive, it will certainly attract the envious eyes of the surrounding friends. The "wooshing" sound made by the four-wheel drive after driving around the toy track also made the onlookers shout "enjoyable".

In fact, while Audi Double Diamond brings happy memories to the post-8s generation, there are also some lies hidden behind it. Because the Audi double diamond can't be called a real four-wheel drive, because the four-wheel drive toy was actually invented by the Japanese, and Cai Dongqing can only be regarded as an "imitator".

In p>1969, Cai Dongqing was born into a peasant family in Shantou City. Her family lived by farming all the year round. Even in such a difficult environment, her parents still gave birth to two more children, which suddenly increased the pressure of life. Cai Dongqing had the opportunity to study, but his family conditions were really not allowed, so he chose to work in other places.

In the 199s, Cai Dongqing made some money by doing horn business. However, Cai Dongqing thought that the future profit margin of this small thing was limited, and at this time, Japanese four-wheel drive toys just entered the domestic market, so Cai Dongqing seized this opportunity and set up a four-wheel drive toy factory in 1992.

When Cai Dongqing named the four-wheel drive, German Audi cars had already entered the domestic market, so we don't rule out that Cai Dongqing may have borrowed the name "Audi Double Diamond" from Audi cars. Regardless of whether the Audi brand was referenced at that time, this four-wheel drive immediately attracted the love of children as soon as it entered the market, and Cai Dongqing quickly accumulated a lot of wealth.

Cai Dongqing's mind is very flexible. Later, he used the Audi Double Diamond brand to build a series of industrial chains, such as holding a four-wheel drive grand prix to promote the Audi Double Diamond brand, and at the same time introducing the four-wheel drive animation to let more people know about the Audi Double Diamond brand.

It is worth noting that the prototype of Audi dual-diamond four-wheel drive is actually Japan's Tamiya four-wheel drive, and Cai Dongqing's four-wheel drive industrial chain also imitates Japan's business operation mode. To put it bluntly, Audi dual-diamond is actually a "cottage toy", and whether the trademark "Audi dual-diamond" infringes on German Audi cars is also widely debated.

but Audi has not pointed out the other party's infringement in the past 28 years. Perhaps they also want to thank Cai Dongqing, because Audi's double diamonds have made more people know Audi since childhood.

In a sense, the battle for trademarks is more like a protracted war. Trademarks have always been the competitive weapon of enterprises, and the strongest weapon for themselves is to obtain registered trademarks! Pay attention to the standardized use of trademarks, help enterprises safeguard trademark rights and interests, and give play to brand advantages in commodity economy!