Does the inconsistency between trademark service items and business licenses have anything to do with it? It can be different. Trademark inquiry and trademark registration need to find a registered trademark agency. The filing information can be found in the trademark agency column on the website of the Trademark Office of the State Administration for Industry and Commerce, which is an important way to verify the trademark agency. According to Article 3 of the Trademark Law of People's Republic of China (PRC): "Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law. " Trademark search is a necessary procedure to apply for trademark registration, mainly to search whether the trademark application conforms to the provisions of the Trademark Law. Before filing an application for trademark registration with the Trademark Office, there is still a major task to be done in trademark registration with the Trademark Office, that is, trademark search to determine whether the trademark to be registered is the same as or similar to the trademark registered or preliminarily approved by others on the same kind of goods or services. If it is determined to be the same or similar, the trademark cannot be submitted to the Trademark Office for registration, otherwise it will be rejected by the Trademark Office; If they are not the same or similar, they can apply for registration. 1. The name of the business license is the so-called "firm", which is registered in the local industrial and commercial bureau where the enterprise belongs. Registered firms can only be used alone within your industrial and commercial jurisdiction, but outside this region, other provinces and cities can still use the same name as you as their own firms, which is in full compliance with the law; 2. The name of the trademark is the so-called corporate brand. This is an application for registration with China Trademark Office. Registered trademarks are protected all over the country, that is, if you register a trademark on a certain commodity or service, no matter which other province, city or region, enterprises and individuals can no longer register a trademark similar to or the same as you on the same commodity or service. If you don't register your business name or other brands as trademarks in advance, you can't use this trademark name if others register the same trademark as you in your industry in the future, because the trademark is registered first, that is, whoever registers first is who. So in order to avoid your previous publicity and other inputs, it is best to register at the beginning; In addition, the cost of registering a trademark is not high, 1000 yuan. If you don't register, you will lose much more than this registration fee. The service items of the trademark have nothing to do with the business license. The meaning of business license is the certificate of business license, and its application needs to be reviewed. Although the service items of trademarks are included in the application for business licenses, they are not limited to the scope of business licenses. Merchants can derive services from their own business scope.