In the live webcast, a person imitates the design of other people's smart products with certain market competitiveness without adding new ideas, which obviously damages the competitive interests of the other party. If this behavior does not belong to the infringement of copyright, trademark rights, patent rights and other exclusive rights, nor does it belong to market confusion, it can be considered as unfair competition according to the provisions of Article 2 of the Anti-Unfair Competition Law.