Pinduoduo, as one of the mainstream e-commerce platforms today, is famous for its group buying to get better prices. Because at first Pinduoduo adopted a multi-person group buying model to obtain goods of the same quality at a more favorable price, thereby promoting its software and gaining attention. Now, Pinduoduo is almost comparable to Taobao and JD.com. This is a long process.

Of course, apart from the simple and crude way of publicity, Pinduoduo actually attaches great importance to the field of intellectual property. Judging from the new trademarks it registers from time to time, it shows that it understands the importance of trademarks.

Qichacha App shows that recently, Shanghai Xunmeng Information Technology Co., Ltd., an affiliate of Pinduoduo, has added trademark application information for "Star Group" and "Kuaituantuan Star Group". The international classification involves communication services and advertising. Sales, scientific instruments, etc. The current trademark status is "Registration Application". This is Pinduoduo’s newly registered trademark, although it is not yet clear where it will be used.

But judging from the current category selection, it is more likely to be the use of the platform, because the platform sells a variety of items, which may be the interpretation of the items, in short, it is for one's own Let’s work hard to make the platform able to accommodate more types of products. As for the "star group", it is unknown whether some celebrities will be invited to promote it.

However, the most important thing about trademark registration is surprise. That is, the company takes the lead in registering the trademark before the person is aware of it. In this way, if other companies later register similar trademarks, It is difficult to complete the registration process if the registered trademark has obviously identical or similar upper arms. This is the importance of early trademark registration.