Dior (full name Christian Dior) is synonymous with dazzling high-end women's wear. Founded by French fashion designer christian dior on 1946, and headquartered in Paris. Mainly engaged in fashion, jewelry, perfume, cosmetics, children's wear and other high-end consumer goods. Its menswear brand is now independent of Dior menswear. Dior is a multinational luxury brand originating from France.
1948, Dior's first fashion collection "New Look" with the theme of "Corolla" skirt was released. In the same year, christian dior Perfume Company was established; 1949, 1949- 1950 autumn and winter clothing series launched. Within 8 days, the company has received more than 1200 dress orders. 195 1 set up the glove and stocking department; 199 1 year, Dune came out; 1995, "DolceVita" came out.
2018 July 19, the Fortune Global 500 list was released, and Dior ranked 208th. 20 18 12 18 was published in the "Top 500 20 18 World Brands" compiled by the World Brand Lab, and Dior ranked 62nd. 20 19 July, Fortune Global 500 released: ranking 187. In 20 19 10, Interbrand ranked 82nd in the list of global brands 100.
The development course of Dior brand
1946, founded the first Dior boutique. 1946, Mr. Christian Dior, a fashion designer, happened to meet Marcel Boussac, a business tycoon. They hit it off at No.30 Avenue Montaigne, the most elegant and noble place in Paris, and formally established their first personal fashion store. The whole shop is decorated with Mr. Dior's favorite grayish white and the style of Louis XVI of France.
1947 launched the first clothing series-1947 spring and summer clothing series, which shocked the global clothing industry with a "new look" style. In the same year, the first bottle of perfume named after "Miss Dior" became famous, followed by "Diorama" and "Diorissimo".
1948, christian dior perfume company was established.
1949 launched 1949- 1950 autumn and winter clothing series. Within 8 days, the company has received more than 1200 dress orders.
195 1 set up the glove and stocking department.
1952, began to relax the waist curve and improve the skirt hem.
The above contents refer to Baidu Encyclopedia-Dior.