Brand naming principle of business packaging
1. Make sure to register.
It was a piece of cake for us to register a brand 30 years ago. However, after 30 years, we cannot register a brand. Because, the name you thought of, others thought of it, and registered before you. The brand name should be inquired in China Trademark Network and China Industrial and Commercial Network to confirm that it can be registered.
2. Suggested categories
A good brand name, even better, can also hint at the category. In other words, what industry you do, what category you do, and your brand name better indicate the quality or technology of this industry.
3. Easy to understand
After the brand name is successful, it will be widely spread. Therefore, it is particularly important to be easy to understand. To make the brand name of commercial packaging easy to understand, we need to achieve four "easy": easy to recognize, easy to write, easy to read and easy to remember. This requires us to avoid using some uncommon words or vocabulary when naming brands. And on the premise of changing words, it is better to find some words with fewer strokes.
4. Novel and unique
When a new brand enters people's minds, novelty and uniqueness are very important. Otherwise, in this information-flooded society, it is difficult to attract the attention of others.
5. Lenovo is better
A brand can't be sold in one place forever, even if it is real estate, it needs to be extended to the whole country or even. Therefore, brand naming needs to consider the mainstream language and cultural environment of the target market, and there can be no ambiguity or bad association in the mainstream language and cultural environment.
Avoid common names.
Another principle that people often ignore in brand naming is to avoid common names. In addition, even if you can register in the trademark office, don't use a common name. Because, for the long-term development of a brand, generic names are easy to form obstacles and it is difficult to become a representative of a category or concept.
Naming method for commercial packaging brands
The naming method of 1. Appearance features
Modern merchants are transformed from long and short models, so the types of contemporary handbags are also varied, such as woven zipper wallets, gun wallets, classic plaid wallets, soft rabbit hair change wallets and so on. As can be seen from the name, these bags have changed from basic models to special models. Therefore, the brand naming of business packages should be innovative.
2. Material brand naming method
Modern bags can be divided into cowhide, sheepskin, pu, litchi peel, and even some wallets are made of paper. In order to highlight the characteristics of the goods, you can choose to use the material of the business package as the element of the name, such as sheepskin, wooden branches, cattle and so on.
3. Naming methods of animal names
Many existing brands use animal names as their names, such as crocodile Lacoste wallet, woodpecker wallet, Puma wallet, Wan Li wallet and so on. If the trademark of your brand is an animal, then this method is very suitable for your goods, or this series of goods takes an animal as the theme, you can also use this to get the brand name.
What should I pay attention to when naming business package brands?
1. Comply with legal norms
Although some brand names do not constitute infringement, they cannot be registered and can not be effectively protected by law.
2. Raise awareness of rights protection
In the process of product brand naming, we should pay attention to make it difficult to be imitated by other enterprises, so as to be well protected in law and market competition. In recent years, with the continuous development of domestic enterprises and the promotion of economy, more and more China enterprises hope to enter the international market with their own brands. However, due to the relatively lagging intellectual property protection of enterprises, there is a lack of awareness of brand name protection when naming products, which has caused serious consequences and brought losses to enterprises.
3. It can be protected
When enterprises name commercial packaging brands, it is necessary to consider the protection of brand names and better use registered commodity names to name products. Brand protection mainly refers to the registration protection of brands, not only the protection of similar trademarks, but also the protection of similar industries and even all industries.