“PEUGEOT” was once translated as “Bieru”, and the company adopted “lion” as its car trademark. The trademark pattern of "Peugeot" is the emblem of the Bieux family, the founder of Montbéliard. It is said that Bieru's ancestors explored America and Africa, where they saw an amazing animal - a lion. For this reason, the lion was used as the emblem of the family. Later, this little lion became the provincial emblem of Montbeliard Province. The little lion "Peugeot" is very unique and tasteful. Its simple, bright and strong lines symbolize a more perfect and mature Peugeot car. This unique shape highlights both strength and rhythm, and is more contemporary. Peugeot replaces its tenth-generation LOGO with a new car logo

Throughout the ages, the lion’s majesty, prowess, and majesty have been regarded as noble and heroic. The huge sculpture "Sphinx" in ancient Egypt has the head of a human and the body of a lion. , to represent the majesty and prowess of the Pharaoh. Therefore, Peugeot is proud to use the "Lion" trademark.