A comprehensive look at the economic situation can be summarized in three sentences: the garment industry develops in adversity, the tourism industry starts in hope, and the foundry industry advances in controversy.
The apparel industry has developed in adversity.
As we all know, although there have been opportunities for development in the clothing industry in recent times, there are more challenges. For the Qiucun clothing industry, it is the pain of development. Qiucun's clothing is mainly exported. With the appreciation of the RMB, the reduction of export tax rebates, rising raw material prices, labor shortages and rising worker wages (it is understood that in 2008, companies generally increased wages by more than 15%) and many other factors. , leading to further shrinking of corporate profit margins. However, the garment industry in Qiucun has still developed. According to statistics from 23 large-scale garment enterprises, taxable sales from January to July were 195 million yuan, a year-on-year increase of 19.8%. Mainly due to changes in development models. There are three main points: First, the shift from simply receiving orders through foreign trade companies to receiving orders by oneself. Most garment-scale enterprises actively participate in various negotiations and trade fairs such as the Canton Fair and Hong Kong Spring and Autumn Fashion Week, set up offices in major domestic cities, and participate in exhibitions in Europe to directly negotiate business with customers and increase the profits of clothing products. For example, Xinghua Garments has achieved leapfrog development in the past three years relying on its offices. From January to July 2008, taxable sales reached 16 million yuan, a year-on-year increase of 77.8%. The second is to improve the quality of clothing products through brand management and OEM production of famous brands. For example, Yinshan Company's children's clothing brand "Alababao" is sold abroad, and the original trademark "Xihuchun" was registered in the UK, setting a precedent for Qiucun clothing brand to be registered abroad. Datong Garment is pursuing the high-end market of OEM production of famous brands. It is said that there are only 10 similar domestic competing companies. Other companies such as Furong Fashion and Mengda Garments have also begun to pursue the high-end market of OEM production. From sales to sales Profits shift. The third is to transform from pure production and processing to industry and trade integration. Utilize Qiucun's industrial and market advantages and adopt e-commerce, online sales and other models to actively seek new ways out and profit growth points for the enterprise. For example, Menda Garment is planning to represent an Italian brand and develop into a chain store model.