The sluggish stock market needs a shot in the arm. In the stock market on March 18, the stock price of Kweichow Moutai, the "big brother of liquor", hit a new record high, breaking through the 800 yuan mark. The company's market value also reached one trillion yuan, becoming a rare opportunity in the gloomy stock market. Highlights.
This is the fourth time Kweichow Moutai has hit a high of 800 yuan and the sixth time it has hit a market value of trillions. On January 15, 2018, June 6, 2018, June 12, 2018, June 13, 2018, and March 4, 2019, Kweichow Moutai’s market value hit the trillion market value mark five times, but all It stayed for a few minutes during the session; in addition, Kweichow Moutai briefly reached a high of 800 yuan during the session on June 6, 2018, June 12, 2018, and June 13, 2018.
The trademark of Moutai is "MOUTAI" not "MAOTAI"?
As Moutai’s market value soars, Moutai’s brand value also continues to rise; Moutai, which has been imitated and never surpassed, has always been walking at the top of the pyramid. As a dull person who can only buy Moutai liquor, you know Moutai Why is the wine trademark MOUTAI instead of MAOTAI?
In fact, this spelling method is called "Witoma Pinyin", or Weishi Pinyin for short. The phonetic notation rules co-written by a British man named Wei Tuoma are also called "Wisdom Pinyin".
Later in 1958, the Fifth Session of the First National People's Congress formally approved the "Modern Chinese Pinyin Plan", which is the only bill that has not been revised since the founding of the People's Republic of China.
Then why the trademark of Moutai has not been changed back? This is because the pinyin of the MOUTAI trademark has been deeply rooted in the hearts of the people. In order not to affect overseas sales, the original trademark is still used, and it has not been changed until now. Change.
How does Moutai plan its intellectual property rights?
In June 1984, Moutai Group began to apply for its own trademarks. So far, President Moutai has applied for 1,065 trademarks. 2014 was the most obsessed and crazy year for Moutai to apply for trademarks. The number of applications in one year is as high as 280.
As a layman, you can never understand what Moutai is doing, because many of the trademark names applied for in 2014 seem to have nothing to do with Moutai, but in fact they are not. It turns out that Moutai is laid out like this!
1. Similar trademark protection
Trademark protection is other trademarks extended by the word "Mao", such as "Wang Mao", "Maotai Bu Lao", "Mao Xi", " "Lai Mao", "Maotai Xiaokang", "Maotai Little Overlord", etc. Applying for these trademarks is mainly to avoid infringement by others and prevent copycat trademarks from running rampant. So let’s think about it here, have you ever heard of copycat product names that are similar to Moutai? If so, please answer it in ten seconds!
2. Registered English trademarks
Moutai Company has also registered corresponding English trademarks. Biaomei found out that MOUTAIWINECHATEAUINTERNATIONALMOUTAI, Moutai MOUTAI, KWEICHOWMOUTAI, GUIZHOUMAOTAI, and LAYMAU have all been registered by Moutai. They are all trademarks that are a combination of Chinese pinyin or Chinese + English.
3. Register multi-category trademarks
The 33 categories of trademarks are wines. It can be said that Maotai has registered all 33 categories. In addition to applying for 33 categories of wines, the remaining 44 Maotai has really registered all categories, including Category 13 arms and fireworks that have nothing to do with Maotai liquor, Category 26 buttons and zippers, and Category 23 yarns and threads. The protection of all categories is quite good, perfectly preventing others from passing through. Moutai’s influence is only marginal. So far, you have probably never heard of any product using Moutai’s huge reputation to promote itself, right?
4. Graphic trademarks
Moutai Company has also registered 68 graphic trademarks, including each sub-series product Feitian, Laimao and other products. Generally, graphic trademarks can be protected as pure pictures, or as a combination of pictures + text or pictures + English.
The inspiration Maotai gave us is very real and brutal: if a company wants its brand to grow bigger and bigger and become a company that is “always imitated but never surpassed”, it is extremely helpful to plan its trademark well in advance. Necessarily, trademarks and company brands complement each other and have a profound impact on the development and growth of enterprises.
Please consult Intellectual Property Rights for trademark registration and trademark transfer. For more liquor trademarks, please click: Moutai Stock Price Moutai Trademark Liquor Trademark