Acer Group (referred to as Acer), branded "Acer", is a computer manufacturing company in Taiwan. It was founded by Shi Zhenrong and others on August 1, 1976. It is currently the fourth largest personal computer manufacturer in the world. , and is also the third largest laptop manufacturer in the world. [1] Mainly produces desktop computers and notebook computers, as well as computer peripheral products such as personal digital assistants, servers, monitors and other storage devices.

[1] When Taiwan Acer was founded, it used the Multitech brand for more than ten years. Shi Zhenrong, chairman of Acer Group

Shi Zhenrong, founder of Acer

found that the letters of the name were too long and difficult to remember, and it was easy to duplicate trademarks with other high-tech companies, so he decided to re- Design a new brand and vow to build this brand into a world-renowned brand. In 1987, Shi Zhenrong, against all opinions, believed that the company should change its outdated name for different missions and tasks in the long-term development and decided to abandon Multitech, a brand worth 20 million US dollars.

On April 11, 2011, Acer Group updated its corporate trademark again, partially correcting the lines of the original trademark and switching to turquoise fonts.

In short, Acer is a pretty good brand