Guangdong Robust Group is a well-known large-scale food and beverage enterprise in China, one of the top ten enterprises in China's beverage industry, one of the second batch of large enterprise groups in Guangdong Province, and the first among Zhongshan 15 enterprises. Robust is one of the few "well-known trademarks" recognized by the State Trademark Office in China's food and beverage industry. Robust Group, formerly known as Guangdong Today Group, was established in 1989, and today Group was formally established in 1992+00. 1In August, 1999, the group management center was moved from Zhongshan to Guangzhou. 1June, 1999, 10. Today, the Group was renamed Robust Group. Robust has developed rapidly in the past ten years, and its production, sales, profits and taxes have doubled year after year. Compared with the establishment of 1989, the profits and taxes on production and sales have increased by more than 500 times in the past ten years. Today, Robust has built a modern large-scale enterprise that produces five series of high-quality products, grasps the market network covering urban and rural areas across the country, has well-known well-known trademarks and gathers elites from all corners of the country. The Group has more than 4,000 employees, including nearly 1000 management and technical personnel with college or technical secondary school education. The Group has eight subsidiaries, including Robust Investment Management, Robust Zhongshan, Robust Industry, Healthcare Today and Hong Kong Today, as well as large peripheral factories in Tangshan, Wuxi, Wuhan, Chengdu and Shanghai, as well as nearly 30 branches in major cities all over the country and operation departments and marketing departments all over the country.
Robust adheres to the road of specialization for ten years, taking health care products, dairy products and beverages as the development direction, and has successively launched Robust milk yogurt (including Robust milk, ad calcium milk, Health Express AD calcium+Bifidobacterium milk beverage, etc.). ), milk (including Robust pure milk, sweet milk, chocolate milk, strawberry milk, high calcium milk, student milk, etc. ) and drinking water (including robust milk). These products have won consumers' love with their excellent quality and first-class quality, and they have sold well all over the country and won numerous awards. Among them, Robust milk has been the first in China for six consecutive years (93-98) and Robust purified water has been the second in China for two consecutive years (97-98) since it was introduced in 1997.
In the past ten years, Robust and its president, He Boquan, are well-known all over the country for their courage to innovate, and have received extensive attention from the media and society. 10 years ago, we rented the trademark of Robust Company in Guangzhou to start a business, and developed and produced the first mixed health milk yogurt "Robust Milk" in China. 1992 was awarded the title of "Today" by Peking University in early 1992, and Guangdong Today Group was established in June+10/October of the same year. 1994, Today spent tens of millions to buy the formula of "life nuclear energy" coached by Ma, which set the biggest intellectual property transaction between individuals and enterprises in the history of China. After that, the distribution right of "life nuclear energy" was auctioned nationwide, which was the first auction of domestic product distribution rights. At the beginning of 1997, "Today" invested in the comprehensive acquisition of Guangzhou Robust Company and became the sole legal owner of Robust trademark. At the beginning of 1998, McKinsey, the world's largest management consulting company, was invited to conduct strategic consulting for senior management of enterprises today. At the end of 1998, "Today" launched the world's most advanced enterprise management software SAP R/3 system; 1999 was selected as a teaching case of Harvard University, the management center was moved to Guangzhou, and the group was renamed ... Robust's innovative actions again and again attracted the attention of all walks of life and made them brilliant for ten years.
In March 2000, Robust joined Danone Group and became an important member of Danone in China.