With the development of the Internet, people are increasingly inclined to online shopping, and e-commerce platforms have also developed greatly, including JD.com. Many merchants know that opening a store on JD.com is actually relatively strict. Therefore, many people want to know at the first moment whether a trademark is required to open a store on JD.com? Does it need to be a self-owned trademark? Next, Bajie will explain these two issues in detail.

Does a trademark need to be opened in JD.com? In fact, this is clearly stipulated. Whether you open a self-operated store, a flagship store, or a third-party store on the JD.com platform, you must register a trademark, and merchants must submit relevant trademark documents: including a "Trademark Registration Certificate", a trademark acceptance notice, or an authorization for trademark use license. Book. The requirements for the trademarks provided include the following points:

1. Trademark holder qualifications Jingdong Open Platform does not currently accept applications from individual merchants, so the name of the registered trademark must be a trademark under the name of the enterprise , rather than a trademark under an individual’s name.

2. Trademark status qualifications: Jingdong does not accept applications that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice. For the TM trademark, a Trademark Acceptance Notice is required, and the registration application time must be six months or more. months.

3. Trademark form qualification JD.com does not accept applications for purely graphic trademarks. The trademark applied for registration can be text, number, letter, three-dimensional, color combination or any combination of the above elements.

4. Trademark requirements for store types:

①Flagship store, the seller enters with the R trademark or TM trademark status of his own brand, or is issued by the right holder on the JD.com open platform With the authorization document for opening a brand flagship store (the authorization document should clearly indicate exclusivity and irrevocability), you can open a store on JD.com’s open platform.

② Specialty stores, sellers holding other people’s brands can enter with R trademark or TM trademark status, and have authorization documents to open stores on JD.com’s open platform.

③Specialized stores that operate two or more other people’s or own brands under the same first-level business category on JD.com’s open platform can open stores with R trademark or TM trademark status.

The above is the summary of intellectual property rights. Do you need a trademark to open a store on JD.com? What are the requirements for the trademarks provided? More about Do I need a trademark to open a store on JD.com? If you have any questions about the requirements for the trademarks provided, please feel free to consult a professional intellectual property consultant! Trademark requirements for settling in JD.com Requirements for settling in JD.com JD.com