The Internet is not yet a fully mature business field, not to mention the lively .com company trend and e-commerce boom. Now many individuals and have become accustomed to using the Internet to search for information, communicate and communicate, and some Many companies have already tried or launched e-commerce activities. I don’t want to discuss too much about the significance of enterprise Internet access here. This article mainly wants to discuss the preparations that enterprises should make before building a website, that is, how to carry out preliminary preparations for the planning and positioning of the enterprise website according to the needs of the company. Corporate websites generally refer to websites whose main content and service objects are the company's own products and services. According to different needs, the functions of the website will be very different. Some are purely for publishing company information, and some are also for online ordering, etc. Business activities, but basically serve the enterprise itself and are different from .com company websites and e-commerce websites. 1. Clarify the purpose of building the website. The purpose of building the website will have a decisive effect on the planning and implementation of the website, so it should be paid attention to before building the website. The main purposes of general corporate website building are:
1. Publish corporate product and service information
2. Introduce corporate history and brilliant achievements
3. Collect customer feedback Opinions
4. Online market research
5. Carry out online marketing
6. Online customer service
7. Gradually implement e-commerce The author believes that companies should first build a website with marketing as the basic purpose. Compared with traditional media, the marketing role of websites has obvious advantages in time, geography, interaction and cost. The main purpose of publishing product and service information on websites is marketing promotion. Many companies don't pay much attention to the customer service function of the website. The author attaches great importance to this aspect when building websites for companies, because serving existing customers well is a very important task for the company, and using the website can save a lot of time. and fees, while being able to respond quickly to customer comments. It is necessary to correctly understand the role of the website, not to underestimate the construction of the website, and to avoid websites designed to cope with surfing the Internet and "boss type".
As the Internet becomes more and more prominent as a tool, the widespread application of this tool will promote the implementation of online transactions and e-commerce. Therefore, the scalability of e-commerce should also be considered when conditions permit. . 2. Develop a website construction plan. Most companies lack plans for building websites. The plan is mainly to arrange and coordinate the relevant departments of the enterprise to build the website together. Website construction is not a matter of one person or department. The affairs that each department of the enterprise should be responsible for should be coordinated and arranged. The main contents of the plan include: the time arrangement of website construction, the collection and organization of content, determining the functions of the website according to the purpose of building the website, whether the web design should be done by the enterprise itself or entrusted, Website test release, website promotion, cost budget, etc. 3. Enterprise resource integration: Avoid "website stereotypes"-style website content: very simple information such as leader's speech, company profile, business scope, etc. The smaller the amount of information on the website, the smaller the role it can play. Therefore, the website content should be as rich as possible. It is best to integrate and analyze the company's resources and organize the content according to needs and market conditions. The author once encountered companies that were unwilling to put their latest products online, mainly because they were afraid of imitation and plagiarism by others. In fact, if your product can play a leading role in the market, you should be confident that you can continue to surpass the present. There are also companies that don’t know how to arrange website content. Companies can use the website as a salesman. What should he say when facing customers? What content is persuasive to customers? 4. Website construction method: Build it yourself or entrust a professional production company to produce it on your behalf. Due to limited conditions, small and medium-sized enterprises generally choose to entrust professional companies to produce their websites, which can save the cost of recruiting professional website design and production personnel. But when choosing an agency, you should carefully examine it. After all, web design and other matters are relatively professional. You should learn as much as possible about the design and production capabilities and reputation of the agency. What needs to be noted is: 1. Domain name registration. The domain name can be said to be the "online trademark" of the enterprise, so the choice of the domain name must be consistent with the registered trademark so that it is easy to remember.
You should also pay attention when registering a domain name. When registering an international domain name, many domain name registrars now change the domain name's management contact and other items to their own company information, so the domain name is not actually owned by you. The price of domain name registration is generally around 70RMB/year (it is recommended to find some formal companies to register. If you find some private or cheap registration, it will give you a headache to manage the domain name and deal with some transfer issues in the future) 2. Virtual host Virtual host is a web page Storage space, the quality and stability of the virtual host directly affect the website access speed. Do not use a too cheap host, just the right amount of space. The main inspection criteria are bandwidth, host configuration, CGI permissions, database, services and technical support. (Generally 1M/0.5 yuan/year, the space mainly depends on the speed and region. It is best to purchase space according to your customer area. Also, don’t be cheap, expensive has its advantages) 3. Web design (program development) Web design To be consistent with the company's corporate identity (VI), it is mainly based on the purpose and function of building the website, planning what style is needed and whether it is necessary to install programs, such as forums, communities, message books (feedback forms), etc. 5. Formal website planning book After the above work is basically done, a formal website planning book should be written. The website planning book can ensure the smooth progress of website construction, serve as a reference for website construction management and supervision, and can be submitted to a professional production company for guidance. Website design. For how to write, you can refer to the author's article "Writing a Website Plan Book". Nowadays, the quality of corporate websites in my country is generally not very high. Many websites have simple content and have not been updated for a long time. In website construction, many companies do not pay attention to the preparation work before building the website. As a result, after the website is built, there are always unsatisfactory areas and constant modifications, which consumes a lot of manpower and money. It is recommended that enterprises should pay full attention to website construction before building a website. The website is not only an "online image project", the website can also reflect the company's work style, etc., and more importantly, after the website is completed, it should make full use of the website for online development. Marketing can maximize the role of the website. Generally speaking, making a website requires space + domain name + production cost, more than 500