As the penetration rate of new energy vehicles gradually increases, the marketization of new energy vehicles is entering a new stage of development. The pace of electrification transformation of major car companies continues to accelerate, and Japanese car companies, which have always been low-key, have also sounded the alarm. The clarion call for electrification to accelerate speed, among which the one with the most active and comprehensive electrification transformation is undoubtedly the "technology geek" Honda. It is reported that its first pure electric vehicle in China, the e:NS1, will be fully powered by Dongfeng Honda in April.

In October 2021, Honda China announced its electrification strategy in China and launched a new electric vehicle brand "e:N". Also unveiled simultaneously were five new models in the "e:N" series. Taking this electrification strategy conference as a starting point, Honda has opened a new chapter in the transformation of its brand towards electrification in China and is striving to move towards a new era of electrification.

Honda’s electrification transformation strategy in China starts with Dongfeng Honda e:NS1. As Honda's first pure electric vehicle in China, the e:NS1 made its debut at the Wuhan Auto Show last year. With the grand debut of the e:NS1 strategic model, Dongfeng Honda also announced that it will launch a number of new pure electric vehicle brand e:N models in the next five years to further deepen Honda's electrification strategy in China.

Now, Honda’s electrification strategy in China is about to take the most critical first step. It is reported that Dongfeng Honda e:NS1 will be launched in April. As the first product of Honda's new pure electric vehicle brand e:N, e:NS1 inherits Honda's car-making genes for more than 70 years, redefines pure electric vehicles with the new values ??of "dynamic", "smart" and "beautiful" and will provide users with Bringing a new electric vehicle travel experience unique to Honda.

With its advanced technological advantages, Honda has repeatedly written legends in the automotive industry in the fuel era. Under the impact of the wave of the electrification era, can Honda, which has accumulated more than 70 years of car-making experience, make a splash on the new track? There are various signs that Dongfeng Honda's new product, sales, and service value chain system for the electrification transformation is already ready, and it is fully equipped and is just waiting for the launch of e:NS1. What is the first result of Honda’s electrification strategy acceleration? Let's wait and see.

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