The difference between Douyin personal authentication and enterprise authentication is as follows:

1. Purpose and applicable objects:

1. Personal authentication: mainly applicable to individual users. It is designed to authenticate personal identity and make it easier for users to be recognized and trusted by other users.

2. Enterprise certification: Mainly applicable to enterprises, brands or institutions, aiming to certify their identity and increase the credibility and influence of the brand or institution.

2. Application conditions:

1. Personal authentication: It is usually necessary to provide real identity information, such as ID card, passport, etc., and meet certain requirements for fans or video release.

2. Enterprise certification: It is usually necessary to provide relevant certification documents of the company or brand, such as business license, trademark registration certificate, etc., and meet certain fan or content creation requirements.

3. Certification logo:

1. Personal certification: After certification, a blue check mark certification logo will be displayed on the personal homepage to distinguish ordinary users from certified users.

2. Enterprise certification: After certification, a colored logo will be displayed on the homepage of the enterprise or brand, and some exclusive functions and privileges can be used.

4. Functions and privileges:

1. Personal authentication: Except for the authentication logo, there are generally no additional functions or privileges.

2. Enterprise certification: You may enjoy more promotion opportunities, such as targeted recommendations, cooperation opportunities, etc., and can use some exclusive functions for brands or institutions.

The advantages and disadvantages of Douyin personal authentication and enterprise authentication

1. Personal authentication

1. Advantages: Simple and easy to understand: Personal authentication is relatively simple , only need to submit personally identifiable information to complete the authentication.

Wide scope of application: Personal certification is applicable to individual users, social media experts, individual creators, etc., without the need to have a legal entity of a company or organization.

2. Disadvantages: Low credibility: Since personal authentication is relatively easy, it may arouse user suspicion in some cases, reducing the credibility and authority of the account.

Function limitations: Some advanced functions and privileges may only be available to enterprise-certified users, and individual certified users may not be able to enjoy these additional services.

2. Enterprise certification

1. Advantages: Improve trust: Enterprise certification can increase the credibility and authority of the account and make the corporate brand more reliable.

Open more functions: After having enterprise certification, users can get more advanced functions and privileges, such as live broadcast, e-commerce promotion, etc., which improves the performance and communication effect of enterprises on Douyin.

2. Disadvantages: Complex review: Enterprise certification requires the submission of more materials and information, including company registration certificate, tax registration certificate, etc. The review process is relatively cumbersome and time-consuming.

Higher threshold: Compared with personal certification, the requirements for enterprise certification are more stringent. Only companies or organizations with legal entities can perform certification, which does not apply to individual users.