Rejection of a trademark registration application can be based on different trademark laws and regulations of the trademark registration agency. The following are the situations in which trademark registration applications may be rejected under normal circumstances:

1. Similarity rejection:

-Trademark registration applications may be rejected because the trademark is the same as a registered trademark or a trademark has been applied for first. Rejected for being too similar. The trademark registration agency will conduct a similarity comparison and may reject the application if it believes that the applied trademark is similar to an existing trademark.

2. Rejection of descriptive marks:

-If the trademark is considered to be too descriptive or generic, and lacks sufficient originality and distinctiveness, the trademark registration application may be rejected. Trademark registration authorities want to ensure that a trademark is sufficiently identifiable and distinguishable from other trademarks.

3. Rejection for violation of public order and good morals:

-If a trademark registration application contains content that violates public order and good morals, is obscene, slanders others, or violates moral standards, it may face rejection. The trademark registration agency will review the content of the trademark application to ensure that it meets moral and social ethical requirements.

4. National prohibition and rejection:

-If a trademark registration application involves content or logos that are prohibited from registration by the country, it may face rejection. Different countries and regions may have different restrictions and requirements for trademark registration.

5. Rejection due to lack of qualified application materials:

-If a trademark registration application lacks necessary application materials, information or fees, the trademark registration agency may reject the application or require supplementary materials.

Please note that the above rejection situations are only for general reference, and the specific rejection regulations may vary depending on the regulations of countries, regions and trademark registration agencies. When a trademark registration application is rejected, it is recommended to read the rejection notice carefully and take corresponding actions in accordance with the regulations, such as providing evidence, amending the trademark application, or filing an objection application, etc., in order to strive for the success of the trademark registration.

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