The registration of new trademarks is based on the subsequent development of enterprises. In the social market, many different enterprises will register different categories or similar trademarks of the same trademark, all of which exist to protect their own trademarks. Some trademarks are registered to cater to the development of society as a welfare concept, but in fact, the trademarks of this concept have been registered by many enterprises, so the registration of trademarks will be more difficult.

Tianyancha App shows that on February 24th, the status of several trademarks of "Snow Wang Yuan Universe" applied for registration by Mixue Ice City Co., Ltd. was changed to "Notice of Rejection Issued", and the application time for all trademarks was 202 1 year 1 1 month. In fact, this is based. The reason why this trademark was rejected was that there were too many enterprises that actually registered the trademarks related to the Meta-Universe, and not all of them were applied to the later development.

In addition, on February 2 1, China National Intellectual Property Administration released data that up to now, there are about 16000 trademark applications related to "Metauniverse" and "Metauniverse" in the trademark database, and malicious trademark registration behaviors such as "rubbing hot spots" and hoarding for use will be resolutely opposed and severely cracked down. Therefore, many enterprises' registered trademarks related to the meta-universe were rejected.

In fact, as long as the registered trademarks of enterprises will be used in future development instead of being registered in accordance with the displayed hot spots, and the trademarks are prominent and recognizable, it is still possible to register successfully in trademark examination. Moreover, the registration of these trademarks should be carried out as soon as possible, rather than waiting for publicity for a period of time.