As we all know, physical products will be carried out at physical prices, such as 3 yuan per catty of rice and 1 yuan per lollipop. But for a trademark, it is a cultural commodity. It is presented to customers in the form of patterns and words. However, different brands also have different prices. Then, after the trademark price is set, how to realize the realization of the trademark?

first of all, trademarks are realized by means of transfer

as the symbol of products, trademarks are usually related to commodities and are circulated and sold in the market. When consumers buy goods, they will have a better impression of trademarks and form a process of double purchase. If the trademark owner interrupts the sales of products for some reason, he can obtain a certain amount of sales assets by transferring the trademark. Sometimes, although a trademark does not enter the market, it also has certain value. Therefore, after the trademark price is set, it can also be transferred.

Second, the trademark authorizes others to apply for income

Sometimes, the trademark owner does not engage in production or business operations or product production activities, and only has a single trademark ownership. At this point, the trademark owner can obtain a certain cash profit by authorizing others.

for users, they can use trademarks to mark their own brands and sell and circulate them. But the user does not own the trademark. In other cases, the company will allow its brand to register multiple trademarks for application. However, according to the market sales situation, some trademarks will be idle. At this time, the company can also set the price of idle trademarks and authorize others to apply for income.

Third, the income from trademark mortgage

As a hidden property, a trademark has its own value. Therefore, in the process of operation, the company can also mortgage the trademark to obtain asset supplement. In the process of trademark mortgage, the company will invite some professional evaluation departments to evaluate the trademark price. Subsequently, the enterprise reached an agreement with the mortgagor, and then the company obtained a certain account according to the trademark price. According to the mortgage method, the company achieved the purpose of realizing the trademark.