After 8s, a huge group of 9 million people covered the young people from school to the workplace. They are completely different from the previous generation's ideas and unconventional behaviors. Their bold personality and blockbuster style of doing things all express their unique self-recognition and persistence in faith.

Nowadays, almost all the post-8s generation have entered the workplace and gradually become the backbone of China's consumer army. The brand-new life attitude and consumption concept of the post-8s generation are almost inseparable from the brand. They appreciate unique products and have an almost fanatical fascination and pursuit for the cultural concept and lifestyle that a certain brand conveys.

in the home field, the influence of brands on the post-8s generation is self-evident, but it is not certain that strong brand awareness will win the favor of the post-8s generation. What the post-8s generation values is often the connotation of a brand and the uniqueness of its products, as well as the ideas, attitudes and lifestyles conveyed by the brand. As the main role of home decoration, the floor will naturally not ignore its fit with its own preferences. Then, in the post-8s generation, which floor brands can be their favorite choice?

1. Lifehouse

Favorite brand: Lifehouse Baroque Lifehouse Mannington

Favorite reason: As one of the top ten brands of flooring, Lifehouse's products never lack creativity and popular elements. It doesn't have to follow the trend, because it is the leader of the trend. It is a pioneer of solid wood composite flooring and antique flooring in China, with the purest antique pedigree. Life experts respect the outstanding achievements of human civilization and advocate a refined and natural lifestyle, so these quaint, smart and beautiful handmade floor products came into being. The post-8s love its classical elegance, its free and easy, and its originality.

Favorite crowd: post-8s perfectionists who demand quality of life and pursue artistic life.

second, nature

favorite brand: nature's pure solid wood floor

favorite reason: pure solid wood floor is a style, even if it has defects that other floors do not have, it is still deeply loved by the post-8 s who pursue fineness and purity. Nature is recognized as the first brand of solid wood flooring in the industry, and it is also one of the top ten brands of flooring. The product quality is outstanding, and it has been practicing the zero-carbon concept of protecting nature.

Favorite crowd: the post-8s generation with conservative and firm personality and pursuing quality of life.

Third, Dazhuang

Favorite brand: Dazhuang bamboo flooring

Favorite reason: As the leader of bamboo culture, Dazhuang flooring has been committed to the wide spread of bamboo cultural products at home and abroad since the day it invested in the factory in 1993, and it is one of the top ten brands of bamboo flooring in China. The lifestyle of "new noble, New Simplicity" advocated by Dazhuang is one of the reasons that attracted the post-8s generation to wait and see. Dazhuang deeply understands the origin of nature and human nature, treats and uses all kinds of natural raw materials and materials with wisdom and knowledge, meets people's needs with forward-looking technical solutions, and serves people's needs with a high concentration of knowledge and ability, thus doing no harm to nature, which is the true meaning of new noble and new simplicity.

Favorite crowd: a typical oriental style advocating China's classical culture after 198s

IV. Icon

Favorite brand: Icon strengthens the floor. Icon Anderson

Favorite reason: The corporate logo of Icon is a strong elephant walking on the grass. It is faithful, steady, intelligent and powerful, which is the true portrayal of Icon Group in the floor industry. Professional love locking technology, double wear-resistant layer technology and thickened environmentally-friendly waterproof substrate make the post-8 s people who are tired of complicated maintenance and cautious regard the icon reinforced floor as the most worry-free floor. As one of the top ten brands of laminate flooring, the new solid wood flooring "Icon Anderson" promoted by Icon is also widely favored by the post-8s generation with strong environmental awareness.

Favorite crowd: the post-8s generation who advocate minimalist and casual rationality.

V. Dehejia

Favorite brand: Dehejia Porto style cork flooring

Favorite reason: the post-8s generation always has a strong curiosity about rare and precious commodities, and cork flooring is a rare category in the flooring industry and expensive. Therefore, the cork floor of Dehejia Porto, which is fashionable in appearance and has great appreciation value, has entered the sight of the young post-8 s. Dehejia is a first-class Portuguese cork flooring manufacturer in China and even Asia, and it is one of the top ten brands of cork flooring in China. The cork flooring produced by Dehejia maintains the unique taste and style of Portuguese cork flooring in quality and pattern, and can adapt to a variety of home decoration styles.

Favorite crowd: passion for rare things born after 198s

VI. Maple Love in North America

Favorite brand: Maple Love Floor in North America

Favorite reason: Maple Love in North America is the only wholly foreign-owned wood flooring manufacturer in China. At present, it has strong production strength in the industry and is one of the top ten brands of solid wood composite flooring in China. "Natural and fresh, not pretentious, fashion and atmosphere to get rid of glitz" is a portrayal of its products. Maple Love in North America specializes in producing solid wood composite flooring, and the American free life advocated by it is a fashionable lifestyle pursued by the post-8s.

Favorite crowd: post-8s libertarians who pursue simplicity and exquisiteness

VII. Fudeli's favorite brand: oak life

Favorite reason: Fudeli is a representative of brand building with tree species in China, all products are made of oak, and the most representative product is "oak life". It is worth mentioning that, in order to cooperate with the pursuit of individuality and taste of the younger generation after 198s, Fudeli specially tailored the first oak floor of the upstart post-8s city-"date with an angel" and "Coffee Time". To the greatest extent, it satisfies the individual oak life of the urban upstarts. In the eyes of the post-8s generation, Fudeli Oak Life is definitely one of their top ten brands.

Favorite crowd: dedicated and single-minded post-8s generation

VIII. Anxin

Favorite brand: Anxin flooring

Favorite reason: Anxin is one of the top ten flooring brands, with a wide range of flooring, which can meet the needs of high, middle and low-end consumers, and enjoys a good reputation in China. At present, it has become the mainstream brand and strong brand of solid wood flooring in China. Anxin advocates the home concept of "enjoying the authenticity of life" and encourages people to pursue happiness and authenticity, both of which are indispensable for the pursuit of life after 198s.

Favorite crowd: mature and rational post-8s consumers

IX. Pan-American

Favorite brand: Pan-American Floor

Favorite reason: Although Pan-American's brand awareness is not very high, it is a typical representative who focuses on the high-end market, as can be seen from most of its "sky-high" products, which can be regarded as one of the top ten luxury brands of flooring. The wide and long board of Pan-American Leaders series is absolutely attractive to the post-8s who pursue atmospheric home improvement, but it may also be discouraged by its high price. In addition, Pan-American solid wood flooring can show good stability function in geothermal environment, which is also one of the elements to attract the attention of the post-8 s.

Favorite crowd: the post-8s generation who are bold, aggressive and have certain economic ability.

1. Le Mai

Favorite brand: Le Mai Floor

Favorite reason: young luxury. From this slogan, we can see that the main consumer group of Le Mai Floor is the younger generation. Lemai's product image display breaks away from the convention of ordinary floor image to promote classical elegance, but uses a lot of youthful elements: through a series of pictures of fashionable young men and women holding the floor, Lemai's brand and the inherent vitality of product quality are vividly displayed. After 8s, those products that match their age characteristics are always prone to emotional buzz, which is why Lemai flooring can become one of the top ten brands sought after by young 8s.

Favorite crowd: post-8s white-collar workers with unrestrained and active personality.