On September 23, the three-month Fangshan city mascot solicitation event came to a successful conclusion. After many selections, the cute and naive "Fang Fang" stood out among the 706 design drafts and officially Become the city mascot of Fangshan District. At the 2017 Beijing International Design Week Fangshan branch event held in Fangshan District that night, “Fangfang” made its debut and was well received by the audience.
It is understood that Fangshan District has been soliciting Fangshan city mascot design plans from all over the world since June, and 706 design plans have been collected. After joint review by experts from the Central Academy of Fine Arts and Tsinghua Academy of Fine Arts, more than 30,000 people voting online, and more than 600 viewers voting on-site, 6 third prize winners and 6 second prize winners were finally selected. 3 winners, 1 first prize winner, and the first prize design "Fangfang" was selected to become Fangshan City Mascot.
The designer of the mascot "Fangfang" told reporters that "Fangfang" is based on China's representative totem - "dragon", and is inspired by Qinglong Lake, a famous scenic spot in Fangshan, where "yellow, The three colors of "blue and white" represent Fangshan's bright sunshine, blue sky and white clouds, beautiful scenery and ecological livability. The fire shape of the square head crown is matched with the hieroglyph "fire", which represents the fire of human civilization in Zhoukoudian; the dragon horn is matched with landscape patterns, representing the mountains and waters of Fangshan, and the beautiful scenery.
The wrist patterns are taken from The bronze pattern of Yandu in the Western Zhou Dynasty; the Fangshan logo on the front; the Chinese character "Zang" on the back is taken from the "treasure" of Yunju Temple, and the whole body design is based on local elements.
As the city mascot of Fangshan, "Fangfang" will serve as the image ambassador of Fangshan in the future, and will be set to have an anthropomorphic personality, identity, background story, preferences, mantras, iconic actions, and even a value system. Enter
"inside the system" (virtual civil servant), settle in the Fangshan Cultural and Creative Live Broadcast Room, carry out publicity work as a new employee, participate in public activities, actively tell Fangshan's new stories and convey Fangshan's new voice.
In the future, Fangshan District will further explore the cultural and economic value of the city’s mascot “Fang Fang”, register the mascot trademark, and create Fangshan’s original cultural and creative IP. Develop the cultural and commercial value of mascots from multiple angles and levels through trademark licensing, advertising placement, product development, brand cooperation, etc., fully mobilize the resources of enterprises and universities, and develop mascot derivatives in a market-oriented manner (Including animation, movies, dramas, dance, novels, music, clothing, stationery, furniture, sculptures, dolls, theme parks, etc.), promote the specialization and serialization of regional cultural and creative products, and drive Fangshan Brand development of cultural and creative industries.
City mascots are needed to represent the culture of a city.