Master Jin’s entrepreneurial journey:
In March 1992, at No. 78 Sinan Road, Luwan District, which is also his home, Master Jin Shougen, his wife and son opened their first restaurant. A wonton shop.
In 1994, with the support of relevant departments and the recognition and love of consumers, it was officially named "Master Jin's Special Wontons", which kicked off a veritable brand operation.
In 1995, the chain franchise business, known as the "21st century business model", entered the vision of Master Jin's specialty brand decision-makers, and the first Master Jin specialty wonton chain branch opened in Shanghai. In just one year, the chain franchise has grown day by day in the hands of entrepreneurs, developing more than 20 stores.
In 1999, "Shanghai Jinhong Catering Management Co., Ltd." was registered and established. Since then, Master Jin's special wontons have had their own official company. After the establishment of the company, it has continuously strengthened its business management, made a fuss about quality management, high-quality service, and hygienic environment, and always adhered to the business purpose of "customer first".
In September 2000, the first chain store in other provinces opened. Today, Master Jin has opened more than 50 franchise chain stores in 15 provinces and cities including Beijing, Harbin, Changchun, Taiyuan, Jinan, Nanjing, Hangzhou, Urumqi, Ningbo, Wenzhou and Yantai.
In June 2001, the "Master Jin" trademark was officially registered. Since "Master Jin" special wontons have their own special trademark, it has been protected by law, and it has also given wings to the development of the "Master Jin" brand, making this well-known snack brand in Shanghai famous all over the country and heading towards world.
In October 2001, the company was renamed "Shanghai Master Jin Catering Management Co., Ltd." After the name change, the company introduced the CIS (Corporate Image Design) system, which emphasized the company's innovation and first concept, making the company very specific and standardized in the formulation of quality goals. In the process of innovation and development, Master Jin Company combines the internationally popular franchise chain with domestic mass consumption and blazes a unique path.