Age: 47 Birthplace: Shanghai
Corporate headquarters: Shanghai
Major company: Greenland Group
On June 25th, 23, the "Top 5 Real Estate Development Enterprises in Shanghai" was announced, and Shanghai Greenland Group topped the list with excellent results. In the real estate industry in Shanghai, Shanghai Greenland has become a trustworthy and worthy brand. Based in Shanghai, going to the whole country is the present and future goal of Greenland Group. Shanghai Greenland has developed two projects in Nanchang, namely Riverside Garden and Greenland Villa. The quality of the real estate and the unique operation ideas of the market have caused a shock in Nanchang real estate industry. Recently, our reporter interviewed Mr. Zhang Yuliang, President of Shanghai Greenland Group.
Success comes from strength and experience
With Greenland Group's real estate development and operation in the past 1 years, this selection is well deserved. As the president of the company, Zhang Yuliang believes that it is not surprising that Greenland Group can achieve such good results. The four characteristics and three basic practices of Greenland Group have laid the foundation for Greenland's success in the real estate industry.
one of the four characteristics is to develop low-and medium-priced houses to serve the vast number of low-and middle-income working-class people to improve their living conditions. Among the more than 3 million square meters of houses developed and built by the Group over the years, low-priced houses account for 95%. Second, actively participate in the transformation of old urban areas, share worries for the government and solve problems for the people. Especially in the 9' s of last century, Greenland Group created good social benefits in the transformation of the old districts with 3.65 million square meters of dangerous sheds and simple houses in Shanghai as the focus. Third, while developing and building residential buildings, according to the development strategy and functional orientation of Shanghai city, develop non-residential real estate products in a timely and appropriate amount, such as commercial buildings, shopping malls, hotels and so on. Fourth, based on Shanghai, we will go to the whole country in time and expand the scale. In 21, Greenland Group went to Nanchang, Jiangxi to develop two large-scale real estate projects, and in 22, it started to develop large-scale residential areas in Hefei, Anhui and Changchun, Jilin.
The competition in the real estate market is becoming increasingly fierce. Why can Greenland stand out in the fierce market competition? The three basic practices of Greenland Group have characteristics. First, it is market-oriented, deeply studies the market trend, is close to the context of market development, and makes strategic decisions and product positioning according to market demand. The second is to establish an excellent workforce and continuously optimize the workforce according to the development strategy of the Group, thus ensuring the effective implementation of all major decisions of the decision-making level of the Group. Third, the enterprise has strong economic strength and good brand image, and can operate freely and handily in the process of large-scale continuous rolling development of large-scale real estate projects. Zhang Yuliang said that Greenland Group has always adhered to the purpose of "greening the city, beautifying the environment and benefiting the people" in the course of real estate development and operation in the past ten years, especially in the 199s, when the real estate market was weak and the prospects were not very clear, Greenland Group took greater economic risks and focused on social benefits, and resolutely invested in the renovation of Zhouqiao, Fandong, Shunyi Village and Tongle Village in Changning District, Shanghai.
While developing real estate, faced with the huge lack of urban greening, Greenland Group resolutely invested free of charge to build new urban public green spaces, many of which are works that can represent the image of Shanghai: Lujiazui Central Green Space in Pudong, Riverside Green Belt on Bund, Shanghai Stadium Environmental Greening, Yan 'an West Road, Jiangsu Road Green Square Greening, Nanjing West Road Street Green Space, Hongqiao Airport apron lawn, etc. Nowadays, along the main roads of Shanghai, you can see the park works of Greenland Group every few minutes. This is the responsibility of Greenland Group to the 13 million Shanghai residents, and it is also the unremitting pursuit of Greenland to "be a responsible developer" for ten years. Many Shanghai residents follow Greenland to buy houses, and list Greenland as the first batch of famous real estate trademarks in Shanghai, which is the incomparable trust of buyers in Greenland.
The expansion is due to becoming bigger and stronger
Shanghai Greenland Group Co., Ltd. was established in 1992, and it has been in the real estate industry for more than ten years. What about the buildings developed by Greenland Group in the real estate industry over the past ten years? Zhang Yuliang said that as a first-class qualification enterprise for real estate development approved by the Ministry of Construction, Greenland Group has strong market research and design and development strength, adhering to the "people-oriented" concept, and constantly adjusting and innovating the product structure, room design and supporting environment. In the past ten years, the group has developed a large number of well-known and hot-selling properties. Such as Hongqiao New Town, the Noble House of San Jose, Shanghai Spring, Hongqiao Dashiguan, Century Fun, Greenland Hall of Fame, Bai Shi Jing She, Paris Fashion, Emotional Dali, Greenwich and so on. The total amount of land developed is nearly 5 hectares, with an average annual completion area of 5, square meters and a construction area of 1 million square meters. The total area of completed houses has been close to 6 million square meters. The buildings developed by Greenland Group in the second half of 23, such as "Kangqiao Old Street", "Imperial Court" and "Monet Impression", will also meet with the general public soon.
Greenland Group began to expand strategically to other places in 21, and developed high-grade residential areas "Riverside Garden" and "Shanghai Greenland Villa" in Nanchang, Jiangxi Province, which are in line with the local cultural environment. Developed "Hefei Greenland Shanghai City" in Hefei, Anhui. These buildings not only extend the entrepreneurial spirit of Greenland real estate to shape real estate with culture, but also integrate Shanghai architectural art into the local area.
insight into the new Nanchang
In p>21, Greenland Group entered the Nanchang real estate market, when Nanchang real estate was still in its infancy, and the "Riverside Garden" developed by Greenland was located in Honggutan. At that time, Honggutan was a plot that many developers dared not rashly enter, but Greenland Group took the lead in developing real estate in Honggutan with a forward-looking vision, and it was positioned as a high-end residential building, which attracted many developers to follow up. The successful development of Honggutan has doubled the confidence of Greenland in Nanchang.
why did Greenland group choose to enter Nanchang to develop real estate at that time? Zhang Yuliang believes that Nanchang is a provincial capital city and a famous historical city, and it has always occupied a more important position since ancient times. If we look at the future development of Nanchang from a critical perspective, we will find that Nanchang will play a very important role in the great development of China in the next decade.
First of all, in the framework of four coastal economic zones in China, Nanchang is obviously in the joint hub position of these economic plates, and trade and cooperation between economic zones will promote the development of logistics industry and tertiary industry in Nanchang.
Secondly, Nanchang is an important town in the process of the Yangtze River Delta Economic Zone's promotion to the whole Yangtze River Basin. Its political status, geographical factors and basic resources will make it the hub of the Yangtze River Delta economic extension. The promotion of the Yangtze River Delta inland will promote industrial output, especially technology-intensive and high value-added industries such as real estate, modern manufacturing and high-tech industries.
Finally, the urban planning of Nanchang will promote its development. According to the planning, the population of the central city of Nanchang will reach 3 million in 21, and the urban construction area will reach 3 square kilometers, which is very beneficial to the development of real estate.
As for the development of Honggutan as the first stop, Zhang Yuliang said that it is because Honggutan New District is an emerging area vigorously expanded by Nanchang Municipal Government. As the future administrative center of Nanchang, Honggutan will be planned to be mainly for administration, office and residence, facing Tengwangge, a famous building in the south of the Yangtze River, and Fuhe Park with beautiful scenery, with superior geographical resources. In the world, living on the riverside is the dream of many people. Victoria in Hong Kong, the Thames in Britain, the left bank of the Seine in France and the Rhine in Germany are all rich communities. Honggutan, which is located in the center of Nanchang, is in the riverside area and is the real factor to define the noble residential area along the riverside.
High-grade real estate ensures high quality
Green land is stationed in Nanchang, and the Riverside Garden and Green Land Villa are all high-grade properties in Nanchang. What kind of properties can really be called high-grade properties?
Zhang Yuliang said that as a high-grade residence, its greatest affinity lies in that it never requires the owner to adapt to a specific space, but to adapt to the owner's way, personal habits and even hobbies. Every design detail is closely related to the owner's life, and even wants to be in front of the owner everywhere. Take the Riverside Garden as an example, in order to ensure high quality, the advanced construction techniques in China are adopted for operation, a leakproof residence is built in Nanchang, and the bored problems such as house seepage and wall cracks are fundamentally solved by using the high-cost pile foundation method of rotary jet grouting pile and pile group column, and all-reinforced cement shear wall. In addition to excellent architectural quality, Riverside Garden has created a rich cultural heritage in the community with perfect facilities. The garden landscape of the original culture of Britain, France, Italy and Germany perfectly combines internationally famous fashion and classics. In order to make life more convenient, Binjiang Haoyuan adopts advanced fingerprint door lock system and the exclusive introduction of non-stop remote sensing vehicle management system, which makes the owners feel infinitely admired noble status and imperial honor from every detail.
Greenland Villa, the second work of Greenland dedicated to Nanchang people, is a lake-view mountain villa project with a total area of 4, square meters, which blends modernity and classicism. The landscape design of Greenland Villa is undertaken by famous landscape masters in Australia, and the architectural design is designed by China Housing Design Institute. Each villa is supported by 64 pillars, ensuring high quality. On the periphery of the villa, tens of millions of funds are invested to build roads, so that residents can reach their homes quickly and meet the needs of fast-paced modern life. In order to show the living conditions of the villa to Nanchang citizens, they did not hesitate to invest huge sums of money to build a house before selling it, and did not sell it until the community was fully completed. Without strength and courage, no one dared to do so.
Nanchang Track of Greenland Group:
In p>21, Shanghai Greenland Group Jiangxi Shenchang Real Estate Co., Ltd. was established;
in p>21, the Greenland Riverside Garden was started; In April 22, Shanghai Greenland Group and Jiangxi Radio and Television Art Kindergarten formally signed a contract, and the two sides reached a specific cooperation agreement on the settlement of Radio and Television Art Kindergarten in Honggutan, Nanchang.
In June p>22, the "Shanghai Greenland Villa" invested and built by Shanghai Greenland Group started construction;
In June p>22, Shanghai Greenland Group donated 3 million yuan to set up Nanchang Greenland Re-employment Fund. (According to Information Daily)