As an e-commerce platform, Tmall is the first choice for many merchants to enter the e-commerce platform. At present, if a merchant wants to successfully settle in Tmall, there are many places to pay attention to and many conditions to be prepared, especially the trademark. Although it is not the most important condition, this problem will lead to the failure of settlement, which can also be seen. It is still somewhat important. Therefore, trademarks are not only used to distinguish the source of goods or services, but also an important indicator for entering Tmall and JD.COM. So what are the requirements for trademarks when Tmall opens a store? The following will answer your questions:

1. Tmall Mall prohibits similar brands and similar trademarks from entering;

2. Tmall Mall prohibits the entry of pure graphic trademarks;

3. The trademark name cannot contain the names of related celebrities and related regions;

4. The trademark name cannot contain information names that violate national laws and regulations;

tmall only accepts the national trademark office or the trademark registration certificate with the trademark acceptance notice; The second is that it is not allowed to enter a trademark with pure graphics, because the store name and related domain name are pure graphics, and it cannot be named. Moreover, whether the trademark held is the R mark or the TM mark has an impact on the amount of guarantee money required to settle in Tmall.

The process for merchants to settle in Tmall:

1. Apply for an enterprise Alipay account and pass the merchant authentication

1. Apply for an enterprise Alipay account, log in to Alipay, click "I am a merchant user" to register, select an enterprise and pass the Alipay merchant authentication

2. What Tmall requires is to provide a brand-new account, which is not bound with Taobao ID. If there is a merchant account before, it does not meet the requirements of Tmall. It is necessary to meet the requirements, that is, the second point of the first point, and then the store will be bound to the Tmall store after it goes online.

3. Submit enterprise information

1. Fill in the company application information and upload relevant enterprise qualifications and brand qualifications online

2. Determine the name and domain name of Tmall store

3. Sign the service agreement, online payment agreement and Alipay withholding agreement online.

IV. Waiting for review

1. Submit the review, and it will be completed within seven working days

2. Log in to "My Taobao-I am the seller-Tmall service area" with Tmall account, and complete the freezing of the deposit | technical service annual fee within 15 days. If the operation is overdue, this application will be invalid

5. Release the goods, and the store will go online

1. Log in to "My Taobao-I am the seller-Tmall service area" with Tmall account, click "Publish the goods", and release the goods in full within 3 days according to the prompt. If the operation is overdue, the application will be invalid.

2. click "next, the store will go online" and the store will officially settle in tmall.

FAQ: Transfer of Tmall Online Store

What are the trademark requirements for Tmall to open a store? What are the processes for merchants to settle in Tmall? Related content of. When Tmall opens a store, there are many procedures and complicated contents for registering trademarks, but it is more convenient to follow the above tips step by step. If you want to know more about the trademark of Tmall Store, please contact the customer service staff of the website! Conditions for buying a trademark to settle in Tmall's store