Levis is one of the most famous names in the western United States. Levi Strauss, the world's first inventor of jeans. Strauss) name. Levi Strauss immigrated to new york from Germany at the age of 1847, and spoke almost no English. In the first few years, he worked for his two brothers in the United States. He sold cloth and household goods everywhere in remote towns and villages in new york and Kentucky, and sometimes he even slept on the street or in an empty garage for the night.

1848, San Francisco, not far from the place where gold was discovered, triggered the famous "gold rush". Levi Strauss left new york's home and went to San Francisco to join the gold rush. He got rolls of canvas tents and caravans to sell to the rapidly increasing population, but he found better use of canvas, because an old gold digger said that what he should sell was that it could withstand rough use of gold digging pants, so he might buy a large number of canvas carpenters and order them to be sent to the tailor Levi's jeans. On this day, the legend of Levi's was born.

Soon after the young Strauss opened his first shop in San Francisco, he produced many tights. People pass on this tough jeans 10, and pass on it 100. Soon after young Strauss opened his first shop in San Francisco. He produced many waist-binding leggings. After that, he gave up canvas and switched to denim, a kind of durable cotton cloth made of textile dye indigo, which was ordered in France. During the period from 1860 to 1940, Strauss made a lot of improvements to the original design, including rivets. The arched double horses ensured the standard, and the flag behind the leather bag also reached the standard. Now these are the authentic signs of the world-famous Levi's jeans. Levi Strauss company has really integrated into the American tradition and is welcomed by people all over the world. It represents the strength and spirit of the wild west.

Nowadays, jeans have become a sexy dress that can not only express all ages, but also a "fashionable" jeans brand that will not feel outdated at any time. Among all brands in the world, jeans live like a century-old evergreen tree. Since 1873 Levi's jeans, the first pair of jeans was produced by Levi's founder, it was naturally associated with the gold rush in the United States. Cowboys are combined with the American army and even become a part of American history. There is a clothing brand in the world that can go through the ups and downs of 100 years like this, from one country to the whole world, like a brand's personality has always been maintained, and it has become a leading brand of fashion and jeans acceptable to people of all ages in the world. This cannot be said that Levi's brand has created a myth for a century.

After more than a century's hard work of five generations, Levi's brand, which has registered trademarks in more than 60 countries around the world, has always represented originality. Honesty and innovation, its products are not only famous for their quality, but also its brand advertisements have won numerous awards and are called pottery by the world.