The trademark on the second-generation Wuliangchun box has two colors because of the different alcohol content.

Wuliangchun directly competes with Jiannanchun. The first generation adopts a general distribution model. It is difficult for the winery to control the sales situation, and the price is much lower than that of Jiannanchun.

Wuliangchun is one of the best brands in the Wuliangye series of liquors, and also one of the best liquor brands in the entire mid-to-high-end liquor market. Whether it is the quality of the liquor or the image of the brand, Wuliangchun Chun enjoys a good reputation in the industry. Wuliangchun's advertising slogan "comes from a famous family and is naturally beautiful" is even more famous. In Jiangsu, Wuliangchun's key market, Wuliangchun has been selling well for many years and has achieved good results with single product sales ranking among the best. In July 2019, after a retrial judgment by the Supreme People's Court (hereinafter referred to as the Supreme Court), Binhe Group's production and sales of "Jiuliangye", "Jiuliangchun" and other products were found to infringe Wuliangye's right to "Wuliangye", "Wuliangchun" and other products. Binhe Group must compensate Wuliangye for economic losses of 9 million yuan for the exclusive right to use the trademark "Liangchun". Binhe Group was also sentenced to immediately stop producing and selling liquor products marked with the words "Jiuliangchun" and "Jiuliangye" or prominently marked with the words "Jiuliangchun" and "Jiuliangye".