Forford answers: Brand design refers to the process of creating and shaping a brand's visual image, logo and logo, and conveying the brand's core values and personality. It covers many aspects, including brand logo design, visual element selection, sound logo determination, brand application and brand strategy.

the purpose of brand design is to shape and convey the unique image and value of a brand, so as to establish brand recognition and memory among consumers and enhance brand recognition and emotional connection.

Specifically, brand design can help enterprises to carry out brand strategic planning and planning, determine brand positioning and core values through in-depth understanding of the enterprise itself and the market, and then transform these ideas into specific visual images and logos through creative and design means, and formulate corresponding brand strategies to ensure the consistency and coherence of brand image.

Good brand design can not only make people identify brands quickly and accurately, but also form positive brand associations in consumers' minds, enhance brand reputation and trust, and enhance brand competitiveness and market value.