In China's home building materials industry, several brands have won the title of well-known trademarks in China by virtue of their excellent quality and strong brand influence. This paper will discuss the protection and management of well-known trademarks in depth to help readers better understand the stories behind these well-known trademarks.

Obtain a well-known trademark

Anhua Sanitary Ware, Dongyi Risheng, Dulux, Dong Peng, Shuanghu Furniture, Easyhome, Federal Furniture, Nobel Ceramic Tiles, etc. won the title of well-known trademark in China for their excellent quality and strong brand influence.

Provisions on the protection of well-known trademarks

China has promulgated the Interim Provisions on the Recognition and Management of Well-known Trademarks, which prohibits others from applying for registration of trademarks identical or similar to well-known trademarks on non-similar goods, from using trademarks identical or similar to well-known trademarks on non-similar goods, and from using words identical or similar to well-known trademarks in enterprise names to ensure that the rights and interests of well-known trademarks are not infringed.

Strong protection

China has made great efforts to protect well-known trademarks, aiming at maintaining market order, protecting consumers' rights and interests, and encouraging enterprises to continuously improve brand value and competitiveness.