Friends who pay attention to cosmetics should have noticed the "Forbidden City Cultural and Creative Industry" that was very popular some time ago. After the Forbidden City withdrew from cosmetics, many domestic cosmetics brands followed suit.

Just last weekend, the topic of the Summer Palace’s “Lipstick from the Palace” was trending on Weibo. The lipstick “The Empress of the Palace” jointly sold by the Summer Palace and the domestic cosmetics brand Kating went viral in just a short period of time. Sales exceeded 4,000 units within 24 hours.

Suspected of trademark infringement? Kating said: It is authorized by the Summer Palace!

Forbidden City makeup, Summer Palace makeup...will there be Terracotta Warriors makeup and Prince Gong’s Mansion makeup in the future? Netizens are also very imaginative.

However, the Zhenggong lipstick series was not found in the Summer Palace Tmall flagship store. Not only that, there was no information about the Zhenggong lipstick on the official Weibo of the Summer Palace and the Weibo of the Summer Palace Mall. A reporter passed After communicating with the customer service of the Summer Palace, I learned that the Summer Palace has not cooperated with Kating. What's going on?

After the reporter communicated with Guangzhou Carolai Cosmetics Company, the company that owns Kating Cosmetics, it turned out that the Summer Palace only authorized the trademark to Kating Cosmetics for production.

Regarding this joint lipstick, the Summer Palace brand did not promote it, while Kating Cosmetics promoted it in a high-profile way. But it’s no wonder, with pearls first, well-known cultural and creative IP joint cosmetics are now so popular, those who can get involved in this hot spot will never let go of the opportunity easily.

Suspected of trademark infringement? Kating said: It is authorized by the Summer Palace!

Lai Yang, a special expert from the Beijing Business Research Institute and executive vice president of the Beijing Association of Business Economics, believes that after the Forbidden City launched lipstick, the Summer Palace is currently only the second imitator, and consumers have not yet developed aesthetic fatigue. .

But if "Beihai lipstick", "Jingshan lipstick" and "Tiantan lipstick" appear again in the future, the original blue ocean with unique value will turn into a red ocean that everyone flocks to, eventually forming a vicious competition. situation.

More makeup enthusiasts believe that the size of the IP attached to the product is not the most important. The most important thing about makeup is texture and creativity.