Youchun Animal Husbandry owns a brand called "Adoption", which has obtained legal registration certification since 2016. The "Adopt" brand has clarified its positioning in its operations and built a complete industrial chain system. Since 2018, Youchun Dairy has vigorously promoted the concept of "Adopt a Ranch" and prominently marked the "Adopt a Ranch" trademark on dairy product packaging. This has made its products on the market comparable to another well-known internet celebrity milk brand - the planned launch. The company’s “adopting a cow” had a confounding effect. However, this approach has caused some people in the industry to question whether Youchun Animal Husbandry is deliberately trying to gain traffic from well-known brands. In fact, Youchun's so-called "adoption ranch" may be more in line with the cooperative ranch model, that is, obtaining milk sources through cooperation, rather than the real consumer adoption and breeding process.